Zachary Rodgers
Recent articles by Zachary Rodgers
Weak Economy Hits Video Ad Production Budgets -
Several agency execs say their clients' appetite for elaborately produced online projects has waned. Aug 4, 2008
GroupM's Outrider Launches Mobile Search Practice -
Unit will support GroupM agency search units including Beyond Interaction Search, MEC Interaction, and MindShare Search. Jul 29, 2008
Forecast: In-Stream Ads and Video Banners to Dwarf Overlays -
JupiterResearch sees limited demand for overlay ads, and says advertisers may not be very interested in them in the future. Jul 23, 2008
Google Saw Display Ad Progress in Q2 -
Google and Microsoft separately highlight advertiser growth in their earnings for three-month period ended June 30. Jul 18, 2008
Google to Buy Russian Ad Firm for $140 Million -
Contextual ad network Begun has relationships with 143,000 Russian sites, giving Google a major foothold with local performance-based marketers. Jul 18, 2008
Microsoft/aQuantive Merger: So Far, So Good -
Sources say aQuantive has begun to infuse its parent with new digital marketing mojo. Jul 17, 2008
Senators Question Google-Yahoo Deal's Benefit to Advertisers -
Hearing coincides with SearchIgnite estimate that the deal would increase Yahoo ad prices by up to 22 percent. Jul 15, 2008
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