Rebecca Lieb
Rebecca Lieb has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca is editorial consultant to the ClickZ Network, after serving as its editor-in-chief for over seven years.
Recent articles by Rebecca Lieb
The Participation Economy
Participation operates under many forms and guises. So how should it be measured? Oct 10, 2008
Digital or Die
Will media and advertising undergo a Wall Street meltdown before people start to change? Sep 26, 2008
Marketers as Publishers
If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Sep 12, 2008
Dot-Mobi, We Hardly Knew Ye
Four ways to optimize sites for the changing mobile Web, and mobile search, too. Aug 29, 2008
The Gods of Olympus
Why NBC's online Olympics policy is wrong for viewers. And for advertisers. Aug 15, 2008
Brand-on-Brand Advertising
Brand advertising. It works better on branded content. Aug 1, 2008
Inactive E-mail List: Mail or Don't Mail?
What's the shelf life of an e-mail list? Jul 18, 2008
The Customer Is Always Talking
A new book on CGM doesn't just convince that it matters; it equips marketers with strategic and tactical tools to leverage customer feedback -- even customer backlash. Jun 20, 2008
Context Is King
Search advertising wants to be more like display. Yahoo wants to make buying display ads as easy as buying search. Will the grass always be greener? Jun 6, 2008
Everything That Can Be Digital...Is
We're undergoing the fastest evolution in media consumption habits in history. So, how you gonna reach me? May 23, 2008
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