Kim Brooks

Kim Brooks is Marketing Cofounder of CentralPath Inc., a service that hosts integrated applications, including multiclient locators, cross-client messaging, and multi-interface surveys. Prior to cofounding CentralPath, Kim was an Internet marketing consultant for six years, providing comprehensive marketing strategies for companies on the Web. Clients included U.S. News Online, the New York Daily News, Swiss Army, Nike Business, Real Music, Newsmaps, and a range of start-ups, community-based businesses, and publications. She writes and speaks often on topics including integrated marketing, start-up marketing, viral marketing, consumer behavior on the Web, and Web usability and accessibility.

Advertising: A Cry for Usability
Advertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign success if they want consumers' trust and business. Apr 23, 2001

Merging Voice and Web Applications
Web marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applications will bring positive market growth for both the Web and phone industries. Apr 9, 2001

Practicing Trust-Based Marketing
Trust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find out if you are trustworthy, ask yourself the questions Kim outlines. Mar 26, 2001

Multichannel Spam
Empowered by the Internet, consumers are reviling other marketing channels like telemarketing and direct mail. If spam has the effect of turning consumers against all direct marketing, marketers have a whole new reason to fear spam. Mar 5, 2001

Marketing: Its a Trust Game
We've made the noise level high in just about every medium, venue, and flat surface to which we can adhere a sticker. Now consumers won't listen to anything. But there's a solution... Feb 19, 2001

Cross-Training Your Banners
Banners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and their money -- with just banners. So what good is a banner if it's no good for acquisition and branding? Just click on the link... Jan 29, 2001

The Dot-Com Is Dead; Long Live the Dot-Com
The Internet hype may have died, but the Internet is alive and well. The real world and the virtual world now actually intersect, and real-world companies are using the web as it should be used -- as a valuable tool, not as the be-all and end-all of all business. Jan 15, 2001

Lessons in Customer Service From the Web
Although the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. Dec 11, 2000

Marketers: Learn Your Web Lessons Well
Consumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers working in older media. Smart marketers would do well to pay attention. Nov 13, 2000

Voice Versus the Wireless Web
Many web marketers are looking at the wireless web frenzy, wondering how they can jump aboard the hype train. But age and experience beat hype and novelty. Reach your mobile customers more easily with voice. Nov 6, 2000

Kim Brooks

Recent articles by Kim Brooks

Advertising: A Cry for Usability Advertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign success if they want consumers' trust and business. Apr 23, 2001

Merging Voice and Web Applications Web marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applications will bring positive market growth for both the Web and phone industries. Apr 9, 2001

Practicing Trust-Based Marketing Trust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find out if you are trustworthy, ask yourself the questions Kim outlines. Mar 26, 2001

Multichannel Spam Empowered by the Internet, consumers are reviling other marketing channels like telemarketing and direct mail. If spam has the effect of turning consumers against all direct marketing, marketers have a whole new reason to fear spam. Mar 5, 2001

Marketing: Its a Trust Game We've made the noise level high in just about every medium, venue, and flat surface to which we can adhere a sticker. Now consumers won't listen to anything. But there's a solution... Feb 19, 2001

Lessons in Customer Service From the Web Although the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. Dec 11, 2000

Marketers: Learn Your Web Lessons Well Consumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers working in older media. Smart marketers would do well to pay attention. Nov 13, 2000

Voice Versus the Wireless Web Many web marketers are looking at the wireless web frenzy, wondering how they can jump aboard the hype train. But age and experience beat hype and novelty. Reach your mobile customers more easily with voice. Nov 6, 2000