Shawn Collins
Recent articles by Shawn Collins
Waking the Dead
'Dead' affiliates may only be sleeping. How to revive active participation in your program. Jun 14, 2002
Automated Affiliate Communication
In affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it. May 17, 2002
Sustaining Affiliate Program Success
Ever think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with your inactive affiliates, you might as well remove them from your system. Aug 24, 2001
The Affiliate Cookie Fortune
The problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visits -- to your site. This negatively affects affiliates if you do not award commission on repeat visits through cookies. Jul 27, 2001
Smart Tags Are Affiliate Ignorant
Imagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivable keyword on affiliate sites, which would make your contextual affiliate links impotent. Jul 13, 2001
More Cool Tools for the Affiliate Manager
Shawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affiliates, helping yourself, rating your program, finding out where you're being promoted? Then read on. Jun 29, 2001
What Is the Best Affiliate Solution?
Although a number of decisions must be made when launching an affiliate program, the choice of an affiliate solution is one that must be given much weight. Chances are, if you don't get it right the first time, you won't have a second chance. Jun 15, 2001
Climate Control in Affiliate Marketing
Many affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come for all concerned to clean up their acts. If affiliates can't get no satisfaction, merchants won't get more business. Jun 1, 2001
Incentive Sites: Love Them or Leave Them
There are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just focuses on which sites are more equal than others. May 18, 2001
Affiliate Kindergartner Wisdom: All You Ever Need to Know
What do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an affiliate kindergartner. May 4, 2001
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