Nick Usborne
Recent articles by Nick Usborne
Long or Short Copy? Part 2 -
Hint: Maybe your visitors should decide. Feb 12, 2003
Long or Short Copy? Part 1 -
It's the eternal question -- how long should online copy be? Nick offers some answers. Jan 15, 2003
Your Home Page Is a Direct Response Page -
People don't come to your home page to learn more about your company. They want to do something. Dec 18, 2002
Newsletters Need Someone at the Wheel -
Give someone the authority to ensure your newsletter really speaks to your audience. Nov 20, 2002
The Single Point Where Copy Becomes Great -
The three constituencies you must please to make copy go from good to extraordinary. Oct 23, 2002
Who Are You Calling Stupid? -
Don't blame the customer for the failure of your message. Sep 25, 2002
The Writing, Not the Words -
Great copy is the sum of all the words, not just the power or buzz words. Jul 31, 2002
How to Get Personal With Your Visitors Online -
Thinking of going one on one with your online customers? Being relevant is much more... relevant. Jul 3, 2002
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