Sean Carton
Sean Carton is chief strategy officer at idfive in Baltimore. He was formerly the dean of Philadelphia University's School of Design + Media and chief experience officer at Carton Donofrio Partners, Inc.
Recent articles by Sean Carton
Riding the Perfect Storm of Mobile Marketing
Apple's iPhone and T-Mobile's Android phone include GPS capabilities, making location-based advertising that actually works a reality. It's time for marketers to step up. First of a two-part series. Sep 29, 2008
The Five W's of Ad Relevancy
Search marketing's effectiveness offers lessons for other digital marketing initiatives. Here's how. Sep 15, 2008
The $1 Billion Babies
Two popular tech toys stand to bring major shifts in marketing's future. Here's how. Aug 18, 2008
Why Social Marketing Nirvana Escapes our Reach
Nothing personal, but people don't want to come to your corporate Web site to make friends. Aug 4, 2008
Ready for the Mobile Web Ride?
Technology isn't just changing the way we work and play, it's also changing our minds. Marketers must change, too. Here's why. Jul 21, 2008
Why Are Marketers Afraid of Google's Ad Planner?
Media buyers and planners should welcome Google's new traffic measuring tool. But they aren't. Jul 7, 2008
Advertising in the New New Media, Part 1
Tips for evaluating virtual worlds, podcasts, and other new technologies. First of a two-part series. Jun 23, 2008
How to Get Get Social Networking to Work for Your Business
A reputation search engine lets marketers see the social networking footprint of people they want to reach. Jun 9, 2008
Value Is the New Currency
Why do people reject "traditional" ads and flock to branded apps and pass around viral media? May 12, 2008
Client 101: How to Write an RFP, 2008 Edition
Looking for someone to redevelop your Web site or build one from scratch? Here's a checklist to consider before sending out a request for proposals. Apr 28, 2008
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