P.J. Fusco
P.J. Fusco has been working in the Internet industry since 1996 when she developed her first SEM service while acting as general manager for a regional ISP. She was the SEO manager for Jupitermedia and has performed as the SEM manager for an international health and beauty dot-com corporation generating more than $1 billion a year in e-commerce sales. Today, she is director for natural search for Netconcepts, a cutting-edge SEO firm with offices in Madison, WI, and Auckland, New Zealand.
Recent articles by P.J. Fusco
Link Building: A Legacy of Lazy Linkers - Lazy linkers, random linkers, and lethargic spiders. What's a link builder to do? Tactics for getting your site right. Jul 2, 2008
Link Building Starts at Home - Several link-building tactics that require attention. First in a series. Jun 18, 2008
SEO Is Not Free - Three ways organizations neglect search engine optimization. Jun 4, 2008
Content Optimization: Building Success into Your Strategy - Who should own the keyword research process for building a content optimization strategy into your organization? May 21, 2008
Content Optimization: Managing the Gap - Recognize opportunities to amplify the contextual signals the content is sending to the search engines by way of title tags, heading tags, and more. May 7, 2008
Content Optimization: Creating a Master Keyword List - Some tips on how to avoid drowning in words by teaching yourself to swim through the data. Apr 23, 2008
Content Optimization: Keyword Effectiveness Indicators - What the heck is KEI, and why does it need to be analyzed? Apr 9, 2008
Content Optimization: Keyword Analytics Tools - Two tools aim to provide a more accurate estimate of available search referral traffic. Mar 26, 2008
Content Optimization: Keyword Suggestion Tools - How to start optimizing your site's content today using tools from Google, Yahoo, and Quintura. Mar 12, 2008
Content Optimization - Ensure your content has a chance to be found for all the right words with keyword research. Feb 27, 2008
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