Neil Mason

Neil Mason is the co-founder of Applied Insights, a consumer analytics consultancy that specializes in online. Neil has been involved in marketing analysis for more years than he cares to remember, having started his career at ACNielsen helping major fast-moving consumer good brands understand the effectiveness of their marketing programs. At Applied Insights, Neil consults with major businesses using Web and predictive analytics to improve online business performance. He's a frequent speaker at Web analytics conferences and events. Neil has a BA in Engineering from Cambridge University, and an MBA and a Postgraduate Diploma in Business and Economic Forecasting.

Recent articles by Neil Mason

Analytics Basics: Measuring Content Consumption - How to dig deeper than a Web site's top pages to determine the most popular types of content. Jul 22, 2008

Analytics Basics: Campaign Tracking - Make "planning" and "process" your watchwords for campaign tracking success. Jul 8, 2008

Analytics Basics: Getting the Right Numbers Right - Bad data mean bad news for your analytics program -- and your business. Jun 24, 2008

Are Two Web Analytics Tools Better Than One? - A survey that examines how organizations use Web analytics in the U.K. turns up some interesting trends. Jun 11, 2008

Are Two Web Analytics Tools Better Than One? - A survey that examines how organizations use Web analytics in the U.K. turns up some interesting trends. Jun 10, 2008

How Big Brands Embrace Analytics - Barclays Bank, Dell, "The New York Times," and the U.K.'s Channel 4 dive into the analytics ecosystem. May 27, 2008

Why the Planets Are Aligned for Analytics - There's no point to collecting metrics if you don't take action on your insights. May 13, 2008

Comparing E-Metrics in the U.S. and the U.K./Europe - Are the online Web analytics markets across the Atlantic at different levels or are they just different? Apr 29, 2008

Digital Marketing Optimization: Retention - How does one optimize the ROI already made to acquire a customer in the first place? Last in a four-part series. Apr 15, 2008

Digital Marketing Optimization: Conversion - Are you leading visitors to the site but can't make them bite? Third in a series. Apr 1, 2008

More articles by Neil Mason ...