Christine Beardsell
As vice president, creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.
Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.
Recent articles by Christine Beardsell
Online Video Ads Are a Good Bet in a Recession
Need to pinch pennies? Three reasons digital video ads are better than television ads. Oct 7, 2008
After a Digital Star Is Born
A startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Sep 23, 2008
Branded Video Content: Making It Work
Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Sep 9, 2008
Scouting Out Talent to Represent a Brand
Should a brand advertiser hire a rising Internet star or an established talent? Aug 26, 2008
Strategies for Making Video Ads Go Viral
At what point does a seeding strategy make a viral video just another form of interruptive advertising? Aug 12, 2008
How a Digital Studio Connects With the Youth Market
Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix. Jul 1, 2008
Keep Bad TV Ad Practices off the Web
Predictability and technology conspire against a 50-year tradition. Jun 17, 2008
Making the Leap from TV to Online
MTV pioneer offers tips on how to succeed in new media. Jun 3, 2008
Digital, Blip.tv, and Getting Video Out Front of the Upfronts
Blip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is there a power shift? May 20, 2008
The Promise of UGC Video for Advertisers
A look at some businesses working to develop consistently good content that won't scare off advertisers. May 6, 2008
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