Feedback for: Advertising in the New New Media, Part 1
Readers Write in About:
Advertising in the New New Media, Part 1 by Sean Carton
I think you raise some great points, especially with regards to banner ads and other static online ad techniques being seen every day in interactive social media. It seems that we are constantly hearing the same discussions, with a slight change in jargon.
Entertainment Media Works (EMW) is attacking this problem head on, offering a new peer-to-peer form of advertising within social media. The company has created a multimedia application that allows consumers to "plink" and identify brands within digital photos and videos. They also are given the opportunity to have IM-like conversations within the context of the image or frame, talking about the brand/product/place and providing links for immediate purchase.
The concept may seem a little complex, but it really is very simple. Rather than pushing a Timex watch ad at a consumer who is in the market for a new car, Plink allows these consumers to pull what information they want to see from these interactive social environments.
Talia Andrews
Fusion PR
Subscribe to Newsletters Subscribe to RSS Feeds 
Stumble It!
Digg this!
Add to del.icio.us
