Feedback for: One More Time: We Marketers Still Have Control!
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One More Time: We Marketers Still Have Control! by Pete Blackshaw
I think the real moment of clarity for all marketers will come when we stop drawing a line between what marketers control and what consumers control. It's shared control that benefits everyone. The items you listed on the right and left sides of the control chart could easily be reversed.
Good, thought-provoking article. I enjoy your posts.
Keith Gerr
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