Feedback for: The Future of Measuring Ad Success
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The Future of Measuring Ad Success by Tessa Wegert
Hear, hear! I have been banging this drum for years. I've written articles and presentations on this very subject. You simply can not measure brand with a response metric. Period. People aren't consistently linear in terms of conversion cycles, and there are far more powerful ways at showing success, then a click. In fact, I will guarantee clicks give a very distorted view to user behaviour online.
Dean Donaldson
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