Feedback for: Failing as a Brand Strategy
Readers Write in About:
Failing as a Brand Strategy by Dave Evans
I think honesty (done honestly) really is the best strategy. People respond positively to it and are annoyed by obfuscation, denial, and all the typical defensive postures brands assume when things are not going well.
Lorin Rivers
When I read your twit: "The Fail Whale is tipping: signs are everywhere," I totally expected to go to a discussion about Twitter failing. Instead, you are talking about failing as a brand strategy. It's kind of "here's how to fail -- right."
In Twitter's case, I do think they are failing in the wrong way. Even if they admit they are failing, people are leaving by droves (Twitter-Quitters) to Plurk or Summize. Not only are they leaving, but they are very angry.
Failing is not a brand strategy. Everyone screws up now and then, but to let it go on and on for months is simply not acceptable. I wouldn't want my brand to be synonymous with failure, would you?
Ynema Mangum
Subscribe to Newsletters Subscribe to RSS Feeds 
Stumble It!
Digg this!
Add to del.icio.us
