Experts - Using Ad Technology

Advice and opinions, by and for marketers

Rich media. Ad servers. Analytics. Wireless. Interactive TV. Technology should enable you to get more value while doing less work. It should empower your company to get more done in less time. It should open new markets for you to conquer and own. Eric Picard and Jeremy Lockhorn guide you through the technology jungles of online advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Jeremy Lockhorn
Jeremy
Lockhorn
Eric Picard
Eric
Picard

Next-Gen Tech: Virtual Reality and More

The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008

Appearing Soon in an Ad Near You

Imagine this: ads featuring you, your kid, and your ex-girlfriend! Why it's not as far-fetched as it seems. Sep 22, 2008

The Mobile Phone as a Marketing Platform

Interactive television arrives, but it's not in a set-top box. Sep 8, 2008

Why Search Doesn't Really Matter

Rules that exist for search advertising don't necessarily apply to other media. Here's why. Aug 25, 2008

Best Practices for Deploying Widgets

Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Aug 11, 2008
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Archive

ClickZ Yesterday

Online Video Ads Are a Good Bet in a Recession - Oct 7, 2008

A MIXX of Takeaways - Oct 7, 2008

How to Figure the Value of Research Conducted on Your Site - Oct 7, 2008

Comments Unbecoming - Oct 7, 2008

ClickZ News Headlines

FM Unveils Tools to Bring in Small Advertisers - Oct 8, 2008

NBC Universal Looking for a Few Integrated Brands - Oct 8, 2008

Execs & Accounts: R/GA, Ikea, Mediaedge:cia - Oct 8, 2008

Online Ad Growth Declines in First Half 2008 - Oct 7, 2008

ClickZ Stat Headlines

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

Active Home Internet Users By Country, August 2008 - Sep 30, 2008

ClickZ Features Headlines

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008