Experts - Video, Rich & Streaming Media

Advice and opinions, by and for marketers

Successful online marketing is more than just placing banner ads onto Web pages... a lot more. Rich media allows advertisers to create sales and marketing tools that surpass the ordinary and increase campaign results. We'll guide you through successful ad design, message structuring, features,and cool development approaches so you can create slick and effective rich media advertising and stay on the cutting edge of the latest interactive advertising tools and tricks.

Todd Krieger
Todd
Krieger
Dorian Sweet
Dorian
Sweet
Michael Miraflor
Michael
Miraflor

Weezer vs. Ben Stiller - Jun 27, 2008

How the YouTube superstars beat Hollywood at its own game.

The Missing Element in Screen-Based Marketing - Jun 20, 2008

Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't.

Analyzing the Online Video Puzzle - Jun 13, 2008

Do the math. The very real costs of delivering content to the customer can be borne by venture capitalists or other subsidies for only so long. What's ahead?

Let's Get Sober About 'Interactive' Marketing - Jun 6, 2008

Putting videos online may seem like a great idea but how will history judge us?

How 50 Cent Uses Online Video to Build Brand Loyalty - May 30, 2008

As the music industry continues to struggle to find additional revenue streams, intelligent and digital-savvy artists are taking their futures -- and their fortunes -- into their own hands.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008