Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Dave Evans
Dave
Evans

Podcasting: Get Your Message Heard - Aug 27, 2008

Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool.

Listen (If You Wanna Know a Secret) - Aug 13, 2008

It's becoming hazardous to ignore the social Web. Here's why.

Four Tips to Put the Social Feedback Cycle to Work - Jul 30, 2008

How to link e-marketing programs to a company's internal disciplines, including human resources, operations, and product development.

The Offline Connection to Online Marketing - Jul 16, 2008

As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis.

Failing as a Brand Strategy - Jul 2, 2008

What e-marketers can learn from Twitter's service outages. Meet the Fail Whale.
Archive

ClickZ Yesterday

A Good E-mail Marketing Program Costs Money - Aug 28, 2008

Three Dimensions to Improve Marketing Effectiveness - Aug 28, 2008

Choosing the Right Ad Network, Part 2 - Aug 28, 2008

The Power of Reviews in Local Search - Aug 28, 2008

ClickZ News Headlines

Advocacy Groups Use Conventions to Push Issues, Candidates Online - Aug 29, 2008

Report: Podcasting Continues Slow Growth - Aug 29, 2008

WPP Creates Unit to Streamline Digital Production Across Agencies - Aug 29, 2008

Execs & Accounts: WPP Digital, Exponential, Pivotal Veracity - Aug 29, 2008

ClickZ Stat Headlines

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008