Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Jason Burby
Jason
Burby
Neil Mason
Neil
Mason

How to Figure the Value of Research Conducted on Your Site

Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Oct 7, 2008

Analyzing Multichannel Dynamics

You know people are using more than one channel to do business with you. Now analyze why. Part two of two. Sep 30, 2008

Optimize Your Site: First-Time vs. Returning Visitors

How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Sep 23, 2008

Understanding Multichannel Dynamics

Factors to consider when estimating a customer's value across on- and offline channels. Sep 16, 2008

Optimize Your Site: Getting Started

With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Sep 9, 2008
3611197 Archive More Analyzing Customer Data Stories

Archive

ClickZ Yesterday

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

Knowing vs. Understanding Your Customer - Oct 10, 2008

ClickZ News Headlines

MySpace Launches MyAds: 'HyperTargeting' for Small Biz - Oct 13, 2008

Media Anthropologist: The Third Act's Stephanie Sarofian - Oct 13, 2008

U.K. Ad Budgets Slashed, Online Clings by Its Fingernails - Oct 13, 2008

Execs & Accounts UK & EU: .FOX Networks, Playboy, AdLink - Oct 13, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008