Experts - E-mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Jeanne Jennings
Jeanne
Jennings
Jeanniey Mullen
Jeanniey
Mullen
Derek Harding
Derek
Harding

Really Simple E-mail Segmentation: Engaging Your VIP Customers

How to use recency/frequency/monetary modeling to identify your most valuable customers. Oct 6, 2008

Really Simple E-mail Segmentation: Getting Clicks to Convert

The relationship between your e-mail and your landing page. Sep 22, 2008

The Agassi Foundation: Expanding a Brand Focus

The Email Experience Council's nonprofit project team advises the charitable organization on how to promote its new mission. Sep 15, 2008

Engage Your E-Newsletter Readers

There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started. Sep 8, 2008

Tips for Sending a Welcome Message

The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Sep 4, 2008
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Archive

ClickZ Yesterday

Distracted Across the Great Digital Divide - Oct 10, 2008

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008