Experts - E-mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Al Di Guido and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Derek Harding
Derek
Harding
Al DiGuido
Al
DiGuido

E-Mail Marketing History Lessons

The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Oct 2, 2008

Make E-Mail Pull Its Holiday Weight

Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008

E-Denial

What happens when organizations and people fail to keep pace with the times? Aug 21, 2008

Three Rules for Reconfirming E-Mail Lists

How to gracefully retire addresses from an e-mail list. Aug 7, 2008

The E-mail Marketer's Mandate

Get your customer records in order... or else. Jul 24, 2008
3611181 Archive More E-Mail Marketing Optimization Stories

Archive

ClickZ Yesterday

Distracted Across the Great Digital Divide - Oct 10, 2008

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008