Experts - Digital Game Advertising

Advice and opinions, by and for marketers

Casual games, massively multiplayer games, advergames, virtual worlds. How can marketers win when they play the digital advertising game? What are the best practices? The demographics? Which brands are racking up the most points? In this column, we'll keep score.

Matt Story
Matt
Story
Kevin Carney
Kevin
Carney

How Virtual Game Play Becomes Reality for Consumers - Jun 30, 2008

Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign.

From the Shelves to the Web: A Case Study - Jun 23, 2008

Lessons marketers can learn from the game industry's transition from retail to e-tail.

Handheld Gaming: The Power's in Your Hands - Jun 16, 2008

Will iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in the handheld gaming space.

Console Game Fans Fire Back - Jun 9, 2008

Will online games redefine gaming? Not everyone thinks so.

Building Social Currency in Online Games - Jun 2, 2008

Consumers have game, so don't overlook their cred.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008