Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

P.J. Fusco
P.J.
Fusco
Erik Dafforn
Erik
Dafforn

Link Building: A Legacy of Lazy Linkers - Jul 2, 2008

Lazy linkers, random linkers, and lethargic spiders. What's a link builder to do? Tactics for getting your site right.

Google Trends for Websites Begins Fireworks Early - Jun 25, 2008

Google now offers estimated site traffic as part of its Google Trends tool umbrella. And not everyone is happy.

Link Building Starts at Home - Jun 18, 2008

Several link-building tactics that require attention. First in a series.

Optimizing for Content Embargoes - Jun 11, 2008

Got a product launch or model makeover you can't discuss? How to rank for content you're not allowed to divulge.

SEO Is Not Free - Jun 4, 2008

Three ways organizations neglect search engine optimization.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008