Experts - Search Results

Advice and opinions, by and for marketers

Search is soaring in popularity -- because it works. But the stakes are higher, and the challenges more complex: managing keywords and phrases; striking a balance between paid and organic listings; selecting networks and partners; calculating results. Here's help with creating effective, balanced campaigns.

Mike Grehan
Mike
Grehan
Julie Batten
Julie
Batten

What's a Brilliant Idea in Search? - Jun 30, 2008

Eight search ideas to get to work for your business.

Effective Keyword SEO Research, Part 1 - Jun 23, 2008

Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part one of two.

Gearing Up for Pan-Asian Search Marketing - Jun 16, 2008

Localization is key when optimizing search in Asia, but it's not as simple as translating keyword lists and ad copy. Learn more.

The New SEO Perspective on Flash - Jun 9, 2008

Flash and search engines might never be best friends, but with today's emerging technology, they can indeed play together nicely. Learn how.

SEO's Future: The 10 Blue Links Must Die - Jun 2, 2008

If you're still selling SEO circa 1999, you're likely to paint yourself into a corner with a client.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008