Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee
Kevin
Lee

The Biggest Problem of the Google-Yahoo Deal

If an advertiser submits a bid on both Yahoo Panama and Google, will the higher-priced Google ad preempt the one on Yahoo? Last in a series. Oct 10, 2008

Is the Google-Yahoo Deal Good for Marketers?

Looking at the dollars and cents behind Yahoo's deal to publish ads sold by Google. First of a two-part series. Oct 3, 2008

Your Search Campaign Needs Two Brains

Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch. Sep 26, 2008

Google's Evolving Algorithm

Google updated its Quality Score system again this week. Sep 19, 2008

Using Search To Reach Influencers and Passionistas

Why you need to design search campaigns differently for influencers than for other customers. Sep 12, 2008
Paid Search Strategies Archive More Paid Search Strategies Stories

Archive

ClickZ Yesterday

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

Knowing vs. Understanding Your Customer - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008