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Day 2 of Adobe Summit 2025 delivered another wave of high-impact insights, actionable strategies, and exclusive interviews with some of the biggest names in business and technology. From AI-powered personalization to leadership and global economic insights, today's sessions focused on how brands can stay competitive in a rapidly changing landscape.

🔥 Day 2 Highlights

🎥 Keynote Highlight: Jamie Dimon, CEO of JPMorgan Chase

One of the standout moments from Day 2 was the keynote from Jamie Dimon, CEO of JPMorgan Chase. Dimon shared his perspective on leadership, economic trends, and the future of business in a wide-ranging and candid conversation with Adobe’s CEO, Shantanu Narayen.

💡 Leadership Lessons from Jamie Dimon

Dimon outlined four key principles that have shaped his approach to leadership:

• Directness and Honesty: Successful businesses constantly reassess their performance, competitors, and market dynamics — without getting complacent.

• Operational Excellence: Great leadership requires accountability, organization, and execution. A "hot mess" at the operational level will eventually collapse.

• Empathy and Humility: People know when leaders care — and when they don’t. Respect and authenticity are key to building a strong culture.

• Grit: Leaders must have the courage to take risks and make tough calls — even when the outcome is uncertain.

🌍 Global Economic Outlook

Dimon struck a cautious but realistic tone about the global economy:

• The U.S. economy has experienced significant growth since COVID-19, fueled by massive government spending.

• However, inflationary pressures, geopolitical instability (Ukraine, Middle East), and growing national debt could shift the trajectory toward greater economic uncertainty.

• Despite challenges, Dimon stressed that strategic investment, innovation, and strong leadership can help businesses weather turbulence and emerge stronger.

💼 The Future of Financial Services

Dimon also highlighted how AI and automation are reshaping financial services:

• JPMorgan Chase now has over 2,000 AI and data scientists working on applications across risk, fraud detection, customer engagement, and marketing.

• The company’s ability to integrate AI into its operational DNA has reduced the cost of prospecting by 90% — allowing the business to scale more efficiently.

• Dimon sees AI as transformative, comparable to the steam engine and the internet in terms of its long-term impact on business and society.

🎯 AI-Powered Personalization with Adobe

Another major focus on Day 2 was how AI-powered agents are transforming customer experiences. In a session with Rachel Hanessian and Anjul Bhambhri, Adobe showcased how their AI-powered agents help marketers tackle tasks like:

✅ Audience Creation – AI agents help define and refine audience segments based on customer intent and behavior.

✅ Journey Optimization – AI recommends the best engagement strategies, ensuring the right message reaches the right person at the right time.

✅ Experimentation – AI generates hypotheses, runs tests, and adjusts campaigns based on real-time performance data.

A standout example was Marriott's AI-driven customer journey, where:

• AI identified business travelers with a high likelihood to extend their stay.

• Personalized incentives like loyalty points and activity discounts were deployed automatically.

• The result? Increased customer engagement and higher booking extensions — all powered by Adobe’s AI platform.

📈 Fospha: Smarter ROI Measurement in a Privacy-First World

In a world where privacy changes are disrupting traditional attribution models, accurate ROI measurement is more critical than ever. That’s where Fospha comes in.

👉 Fospha’s Unified ROAS metric combines the granularity of attribution with the predictive power of daily MMM in a single algorithm — delivering a more complete view of marketing performance.

This approach enables brands to:

• Understand the full-funnel impact of their marketing investments.

• Dynamically adjust spend based on real-time insights.

• Measure performance accurately — even without user-level data.

With the increasing complexity of customer journeys and the rise of AI-driven marketing, Fospha provides a strategic advantage by delivering smarter insights and higher ROI — without compromising on privacy.

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Fospha speaking at the @TikTok panel at @Adobe Summit 2025, yesterday 🌟 In a world where privacy changes are disrupting traditional attri... See more

You can catch more clips of what Fospha had to say at the Adobe Summit on ClickZ’s TikTok!

🤖 What’s AI Got To Do With it?

AI isn’t just the next shiny object in marketing — it’s becoming the backbone of how brands create and deliver customer experiences at scale. Day 2 of Adobe Summit underscored how AI is transforming every stage of the customer journey — from audience creation to campaign execution — and how brands can use AI to drive higher engagement and smarter decision-making.

🏆 Omnicom’s AI-Driven Operational Efficiency

Omnicom Group showed how AI is not just about customer engagement — it’s also a powerful tool for operational efficiency and cost reduction.

1. Process Automation

Omnicom’s AI system creates a real-time visual map of operational processes — identifying bottlenecks and inefficiencies that slow down campaign execution.

👉 Example:

• Omnicom analyzed the execution of 534 emails in a campaign.

• The AI discovered that two manual steps were slowing down execution.

• After automating those steps, campaign launch times improved by 70%.

🏆 “AI helps marketers work smarter — not harder.”

2. Workforce Optimization

Omnicom’s AI doesn’t just fix processes — it also identifies performance gaps at the human level.

👉 Example:

• The AI detected that some team members were outperforming others in campaign execution.

• It flagged training opportunities to level up the underperforming teams — boosting consistency and performance.

3. Performance Forecasting

Omnicom’s AI platform predicts the outcome of strategic decisions — allowing businesses to simulate different scenarios and plan more effectively.

👉 Example:

• Omnicom tested a campaign scaling from 1,000 to 2,000 customers.

• The AI predicted the point at which the process would break down — allowing them to fix the issue before launch.

🚀 AI-Powered Marketing: The New Playbook

The smartest brands are already building AI into their marketing DNA — not just for automation, but for strategic advantage:

• Use AI to identify high-value customers.

• Automate customer journeys and experimentation.

• Close the loop with accurate performance measurement.

The future isn’t coming — it’s already here. And it’s powered by AI.

🔮 Closing Thoughts

Two days down — one to go! Adobe Summit has already delivered some serious insights into the future of marketing, but there’s still more to come. Day 3 (Thursday, March 20) promises to build on the momentum with a lineup of can’t-miss sessions:

What’s Coming Up on Day 3

• Keynote with Shantanu Narayen (Adobe CEO) – Expect a big-picture view of how Adobe sees the future of customer experience, AI, and creative automation.

• Deep Dive on Generative AI – How AI is driving real-time personalization and content creation at scale.

• B2B Marketing Breakouts – Sessions focused on B2B buyer journeys, sales enablement, and account-based marketing strategies.

• AI & Privacy Panel – A discussion on balancing AI-driven insights with increasing privacy regulations.

• Adobe Experience Cloud Roadmap – What’s next for Adobe’s customer journey and data platform capabilities.

Takeaways So Far

After two days, three key themes are emerging:

1. AI is shifting from theory to execution

   Adobe’s AI-powered agents are not just concepts — they’re already automating audience creation, customer journeys, and campaign optimization. Marketers no longer need to guess which strategy will work — AI can test and refine in real time.

2. Measurement is the missing piece

   Adobe and Omnicom are driving operational efficiency and customer engagement — but without effective measurement, it’s hard to prove ROI. Fospha’s ability to combine multi-touch attribution with daily MMM is closing the gap — helping brands understand the true value of every customer interaction.

3. AI + Human Insight = Competitive Advantage

   AI isn’t replacing marketers — it’s enhancing them. From JP Morgan’s customer-first approach to Omnicom’s process automation, the winning formula is clear: human creativity and strategic thinking, powered by AI-driven insights.

Guess Where We’re Heading Next?

ClickZ is thrilled to be attending Shoptalk as an official media partner. Not only that, we’re so excited to offer our readers an exclusive 10% discount on Shoptalk—where the future of retail takes shape.

🔥 Shoptalk 2025: What’s Coming
Last year, AI, retail media networks, and omnichannel innovation took center stage—this year promises even bigger insights. Expect exclusive talks from top retail leaders and deep dives into cutting-edge strategies.

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha
📩 Sign up for Unofficially Shoptalk to receive our exclusive event coverage straight to your inbox.

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STAY TUNED 📣

Stay tuned for more exclusive event insights, where we’ll cover more sessions and interviews, taking a closer look at what’s next for retail, eCommerce, and digital marketing.

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