In the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's f...
View articleAirbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...
View articleGoogle's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regula...
View articleNew regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...
View articleConversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...
View articleThe attention economy represents a modern business model where consumer attention is a valuable currency, with companies competing to capture and mone...
View articleA review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and eff...
View articleThe post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
View articleAs inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleAI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentiall...
View articleIn 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritisi...
View articleThe digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90%...
View articleThe event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleTesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...
View articleTikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...
View articleThe environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Des...
View articleTikTok is currently facing significant regulatory challenges in both the United States and the European Union. These regulatory challenges impact soci...
View articleThe integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transformin...
View articleAffiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...
View articleDiversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...
View articleTALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve ...
View articleThe California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...
View articleMeta AI Marketing Ltd. has introduced MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, poised to transform t...
View articleScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleThe success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...
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