Five More Media Predictions for 2004
Media

Five More Media Predictions for 2004

23y Mark Redetzke

Five More Media Predictions for 2004

Broadband will drive the changes this year. Read More

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Shopping.com, Switchboard Join Forces
Media

Shopping.com, Switchboard Join Forces

23y Janis Mara

Shopping.com, Switchboard Join Forces

Shopping.com adds an online component to Switchboard's local search system. Read More...

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IAR Bits and Bytes for January 13, 2004
Media

IAR Bits and Bytes for January 13, 2004

23y Pamela Parker

IAR Bits and Bytes for January 13, 2004

Experian makes loyalty acquisition; emailROI re-brands; and 24/7 Real Media promises a bright 2004. Read More...

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Mobile Lifestyle: Changing the Nature of Information
Marketing

Mobile Lifestyle: Changing the Nature of Information

23y Sean Carton

Mobile Lifestyle: Changing the Nature of Informati...

Will wireless advertising be the next big thing -- again? Read More...

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The Marketing of Can Spam
Media

The Marketing of Can Spam

23y Janis Mara

The Marketing of Can Spam

The Can Spam Act becomes the latest marketing tool for companies selling e-mail related products and services. Read More...

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CAN-SPAM: The Reality
Email

CAN-SPAM: The Reality

23y Paul Soltoff

CAN-SPAM: The Reality

Tips for navigating the gray areas of the new federal spam law. Read More...

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Yahoo! Drops Google (Get Out Your Wallets)
Search

Yahoo! Drops Google (Get Out Your Wallets)

23y Fredrick Marckini

Yahoo! Drops Google (Get Out Your Wallets)

On your mark, get set, raise your SEM budget. A lot. Read More...

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Get Ready for Class Discrimination
Marketing

Get Ready for Class Discrimination

23y Hans-Peter Brøndmo

Get Ready for Class Discrimination

A new class of e-mail. Read More

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Voters Caught Up in Political Net
Ad Industry Metrics

Voters Caught Up in Political Net

23y Robyn Greenspan

Voters Caught Up in Political Net

More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating ci...

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Business E-Mail Control
Email

Business E-Mail Control

23y Christopher Saunders

Business E-Mail Control

Clearswift does a great deal more than anti-spam. It helps large businesses face such online challenges as regulatory compliance and the enforcement o...

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Voters Caught Up in Political Net
Media

Voters Caught Up in Political Net

23y Robyn Greenspan

Voters Caught Up in Political Net

More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating ci...

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Execs & Accounts for January 12, 2004
Media

Execs & Accounts for January 12, 2004

23y Zachary Rodgers

Execs & Accounts for January 12, 2004

Perlis new chairman of Zinio Systems; Blanksha departs 24/7 Real Media, new CFO hired internally; Narragansett names general manager. Read More...

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Habla Usted Interactive?
Media

Habla Usted Interactive?

23y Pamela Parker

Habla Usted Interactive?

Online Hispanic publishers unite to push their collective agenda with advertisers. Read More...

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New Google Shortcuts Tie Into Paid Listings
Media

New Google Shortcuts Tie Into Paid Listings

23y Dave Evans

New Google Shortcuts Tie Into Paid Listings

The search engine launches five new tools based on public databases, but expect the bidding wars to intensify. Read More...

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Three Rich Media Resolutions
Media

Three Rich Media Resolutions

23y Rob Graham

Three Rich Media Resolutions

Resolve to make rich media... richer. Read More

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Are You Designing for Usability or Sales?, Part 1
Analytics

Are You Designing for Usability or Sales?, Part 1

23y Bryan Eisenberg

Are You Designing for Usability or Sales?, Part 1

Usability's important, but it's not essential to a commercial Web site's success. Part 1 of a series. Read More...

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Charity Begins at Home. It Can End Online
Marketing

Charity Begins at Home. It Can End Online

23y Rebecca Lieb

Charity Begins at Home. It Can End Online

A noble cause, an online disaster. Read More

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AOL Ad Sales Chief Steps Down
Media

AOL Ad Sales Chief Steps Down

23y Pamela Parker

AOL Ad Sales Chief Steps Down

UPDATE: Lisa Brown promised advertisers she would lead AOL on the 'road to redemption.' Now, she's leaving the firm. Read More...

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Maximizing SEM Revenue in the New Year, Part 1
Paid Search

Maximizing SEM Revenue in the New Year, Part 1

23y Kevin Lee

Maximizing SEM Revenue in the New Year, Part 1

How to allocate your budget for maximum ROI. Read More...

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Campaign Highlights AOL's New Low-Cost Dialup Service
Media

Campaign Highlights AOL's New Low-Cost Dialup Service

23y Janis Mara

Campaign Highlights AOL's New Low-Cost Dialup Serv...

AOL auctions off e-mail addresses for common names to promote its new Netscape-branded low-cost Internet access. Read More...

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PDA Penetration Flattens
Audience

PDA Penetration Flattens

23y Robyn Greenspan

PDA Penetration Flattens

Research finds that limited function units must evolve into multifunctional devices to survive. Read More...

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Execs & Accounts for January 9, 2004
Media

Execs & Accounts for January 9, 2004

23y Zachary Rodgers

Execs & Accounts for January 9, 2004

DoubleClick secures exclusive management of Pfizer campaigns; FindWhat.com adds one to its board; Epsilon hires a former DoubleClick exec. Read More...

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Ready, Steady, Brand
Media

Ready, Steady, Brand

23y Jonathan Jackson

Ready, Steady, Brand

Everything you ever needed to know about marketing you can learn on MTV. Implausible as that may sound, it's the implied premise of a new book looking...

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A Simple Business Opportunity
Email

A Simple Business Opportunity

23y Martin Lindstrom

A Simple Business Opportunity

Clean, reliable, useful e-mail will sell, as the experience of UK Web veteran Easyspace proves in its new Easypost offering, powered by Everyone.net. ...

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Jockeying for Exposure
Media

Jockeying for Exposure

23y Tessa Wegert

Jockeying for Exposure

Viral marketing. Associate advertising. Cross-media integration. How Jockey turned paper snowflakes into global brand exposure. Read More...

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MSN's New Appeal to Users and Advertisers
Media

MSN's New Appeal to Users and Advertisers

23y Janis Mara

MSN's New Appeal to Users and Advertisers

In its latest version, the ISP goes for user experience, but it's giving advertisers new goodies, too. Read More...

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Wireless Watch for January 8, 2004
Media

Wireless Watch for January 8, 2004

23y Zachary Rodgers

Wireless Watch for January 8, 2004

m-Qube, NCR in Deal to Support Mobile Couponing; Macromedia Hires Help from Microsoft; Moviso Exec Goes to WireJack. Read More...

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