MDC Partners Purchases 72 And Sunny
Marketing

MDC Partners Purchases 72 And Sunny

16y Christopher Heine

MDC Partners Purchases 72 And Sunny

Digital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel. Read More...

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MySpace Renews Google Search Deal, Throws Display Into Mix
Display Advertising

MySpace Renews Google Search Deal, Throws Display Into Mix

16y Jack Marshall

MySpace Renews Google Search Deal, Throws Display ...

Ailing social network extends existing search agreement and will also work with Google on display. Read More...

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2011 Report: Video Ad Budgets Will Rise Incrementally
Media

2011 Report: Video Ad Budgets Will Rise Incrementally

16y Christopher Heine

2011 Report: Video Ad Budgets Will Rise Incrementa...

Sixty-three percent of advertisers say increase will be funded from TV budgets, while 70 percent say they will come from online budgets. Read More...

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AOL Buys Rich Media Ad Firm Pictela, Extends Project Devil
Display Advertising

AOL Buys Rich Media Ad Firm Pictela, Extends Project Devil

16y Jack Marshall

AOL Buys Rich Media Ad Firm Pictela, Extends Proje...

Acquisition aims to attract premium display advertising dollars across its properties. Read More...

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Holidays Report: Mobile Shoppers Want Coupons
Audience

Holidays Report: Mobile Shoppers Want Coupons

16y Christopher Heine

Holidays Report: Mobile Shoppers Want Coupons

With Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping. Read More...

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Facebook Messages - 8 Points to Consider
Email

Facebook Messages - 8 Points to Consider

16y Simms Jenkins

Facebook Messages - 8 Points to Consider

How will Facebook Messages shake up your e-mail program? Read More...

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Attract Local Searchers and Boost Search Results Rankings
Local

Attract Local Searchers and Boost Search Results Rankings

16y Gregg Stewart

Attract Local Searchers and Boost Search Results R...

Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these search...

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E-mail Takes the Chill Off Holiday Campaigns
Media

E-mail Takes the Chill Off Holiday Campaigns

16y Tessa Wegert

E-mail Takes the Chill Off Holiday Campaigns

Clever companies are engaging consumers with holiday shopping on the brain and inciting immediate responses. Read More...

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You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off
Marketing

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

16y Jonathan Shapiro

You Say Social, I Say Tomato...But Let's Not Call ...

With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...

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3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China
Asia

3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China

16y Francis Kwok

3 Step Approach to Successful Customer Lifecycle E...

Beef up your email campaign strategy by segmenting your customers into this three lifecycles. Read More...

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Twitter Raises a Reported $200 Million, Adds Board Members
Social

Twitter Raises a Reported $200 Million, Adds Board Members

16y Zachary Rodgers

Twitter Raises a Reported $200 Million, Adds Board...

Former DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model. Read More...

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Twitter's Advertiser Outreach More 'Mr. Coffee' Than Firehose
Social

Twitter's Advertiser Outreach More 'Mr. Coffee' Than Firehose

16y Christopher Heine

Twitter's Advertiser Outreach More 'Mr. Coffee' Th...

Site now allows interested advertisers to fill out a form, underscoring languid monetization pace. Read More...

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Bing Integrates 3D Imagery for Local Businesses from EveryScape
Local

Bing Integrates 3D Imagery for Local Businesses from EveryScape

16y Jack Marshall

Bing Integrates 3D Imagery for Local Businesses fr...

Company will provide immersive imagery for locations in Bing's business listings. Read More...

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Chinese Internet Portal to Launch Social Network
Marketing

Chinese Internet Portal to Launch Social Network

16y Adaline Lau

Chinese Internet Portal to Launch Social Network

Tencent to roll out English language social network, offer multi-language instant messaging service. Read More...

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How Do You Integrate Mobile With B2B E-mail?
Email

How Do You Integrate Mobile With B2B E-mail?

16y Mike Hotz

How Do You Integrate Mobile With B2B E-mail?

Discover how your customers and prospects are using mobile and determine the messages that they will value the most. Read More...

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Building the Perfect RFP
Data insights

Building the Perfect RFP

16y Rob Graham

Building the Perfect RFP

Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...

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4 Mindsets for Mobile Engagement
Media

4 Mindsets for Mobile Engagement

16y Brian DAmato

4 Mindsets for Mobile Engagement

In order to maximize the value of what mobile technology can bring, everything fundamentally starts with how the user interacts with this technology f...

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Location-Based Search and the Future of SEO
Search

Location-Based Search and the Future of SEO

16y Crispin Sheridan

Location-Based Search and the Future of SEO

Catch up with the mobile consumer by carving out more digital and social "real estate." Read More...

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Gannett Incubates Groupon Style Offering
Social

Gannett Incubates Groupon Style Offering

16y Kate Kaye

Gannett Incubates Groupon Style Offering

Will leverage local sales force to support social commerce initiative. Read More...

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Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising
Social

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising

16y Christopher Heine

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced...

Ad units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity. Read Mo...

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SEM Performance Evaluation - Think Twice Before Calling It a Game
Asia

SEM Performance Evaluation - Think Twice Before Calling It a Game

16y Antony Yiu

SEM Performance Evaluation - Think Twice Before Ca...

This is how you define the right success metric for your paid search campaign. Read More...

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McDonald's, Walgreens Suffer E-mail Marketing Data Breaches
Email

McDonald's, Walgreens Suffer E-mail Marketing Data Breaches

16y Jack Marshall

McDonald's, Walgreens Suffer E-mail Marketing Data...

Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Read More...

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The Future of Digital for Brands in 2011... And Beyond
Asia

The Future of Digital for Brands in 2011... And Beyond

16y Ashok Lalla

The Future of Digital for Brands in 2011... And Be...

Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Read More...

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U.S. Mobile Ad Spend Up 138 Percent in 2010
Data insights

U.S. Mobile Ad Spend Up 138 Percent in 2010

16y Jack Marshall

U.S. Mobile Ad Spend Up 138 Percent in 2010

Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...

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Can Digital Save OOH?
Marketing

Can Digital Save OOH?

16y Jeremy Lockhorn

Can Digital Save OOH?

Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Read More...

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DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Media

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

16y Hollis Thomases

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alp...

Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...

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The Future Is Relevance
Social

The Future Is Relevance

16y Sam Decker

The Future Is Relevance

Applying the lenses of other people to your products means collecting and displaying relevant user-generated content. Read More...

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