JiWire to Make 'Groupons' a Neighborhood Affair
Social

JiWire to Make 'Groupons' a Neighborhood Affair

16y Christopher Heine

JiWire to Make 'Groupons' a Neighborhood Affair

Companies forge a partnership that's part of a 'Groupon Everywhere' strategy. Read More...

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What Brand Marketers Really Look for in a Digital Agency
Asia

What Brand Marketers Really Look for in a Digital Agency

16y Argha Sen

What Brand Marketers Really Look for in a Digital ...

Here's a checklist you need before pitching for the next business. Read More...

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Chair Named for House Committee Guiding Privacy Bill
Data insights

Chair Named for House Committee Guiding Privacy Bill

16y Kate Kaye

Chair Named for House Committee Guiding Privacy Bi...

Fred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Read More...

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Sundance Festival Tests Gowalla, Offers Free Flights
Marketing

Sundance Festival Tests Gowalla, Offers Free Flights

16y Christopher Heine

Sundance Festival Tests Gowalla, Offers Free Fligh...

Film festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Read More...

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Trapped in the Flux of Behavioral Marketing
Data insights

Trapped in the Flux of Behavioral Marketing

16y Brian Massey

Trapped in the Flux of Behavioral Marketing

Advertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...

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FTC Recommends More Government Regulation for Marketers
Email

FTC Recommends More Government Regulation for Marketers

16y Stephanie Miller

FTC Recommends More Government Regulation for Mark...

Now is the time for every marketer to step up and be educated about privacy and consumer protection. Read More...

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The Semantic Web: Not a Moment Too Soon
Social

The Semantic Web: Not a Moment Too Soon

16y Dave Evans

The Semantic Web: Not a Moment Too Soon

The social Web is under attack – by disturbing marketing practices. Read More...

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Redesigning Your Website? Don't Neglect SEO
Search

Redesigning Your Website? Don't Neglect SEO

16y Mark Jackson

Redesigning Your Website? Don't Neglect SEO

Here's a look at common mistakes that can happen when you're redesigning your website. Read More...

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Why Measuring Social Media Buzz Is Not Enough
Analytics

Why Measuring Social Media Buzz Is Not Enough

16y Eddie Choi

Why Measuring Social Media Buzz Is Not Enough

Measuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...

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Microsoft Will Add 'Tracking Protection' to IE9 Browser
Data insights

Microsoft Will Add 'Tracking Protection' to IE9 Browser

16y Jack Marshall

Microsoft Will Add 'Tracking Protection' to IE9 Br...

Function will limit the ability of third parties to track users' online behavior. Read More...

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Facebook To Expand EMEA Presence with 100 New Dublin Hires
Marketing

Facebook To Expand EMEA Presence with 100 New Dublin Hires

16y Jack Marshall

Facebook To Expand EMEA Presence with 100 New Dubl...

Among vacancies are positions for legal data protection staff and Eastern European sales staff. Read More...

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November Paid Search CPCs Rose
Data insights

November Paid Search CPCs Rose

16y Jack Marshall

November Paid Search CPCs Rose

The cost of travel and automotive search ads rose considerably in November. Read More...

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Mobile Access Rules for Weekend Retail Shoppers
Social

Mobile Access Rules for Weekend Retail Shoppers

16y Cathy Halligan

Mobile Access Rules for Weekend Retail Shoppers

What can you do this late in the season to ensure you're reaching shoppers doing product research on their mobiles? Read More...

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What Is 'Insight'?
Analytics

What Is 'Insight'?

16y Neil Mason

What Is 'Insight'?

Insight is powerful and potentially game-changing. But, so what? Read More

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You Don't Have to Reinvent the Wheel
Display Advertising

You Don't Have to Reinvent the Wheel

16y Brian O'Kelley

You Don't Have to Reinvent the Wheel

Look out for "lean startups" building compelling businesses on top of well-established technologies like cloud computing. Read More...

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FTC Privacy Framework: Time to Stand Up and Take 'Notice'
Marketing

FTC Privacy Framework: Time to Stand Up and Take 'Notice'

16y Ben Isaacson

FTC Privacy Framework: Time to Stand Up and Take '...

Don't allow regulators to establish privacy rules that may directly impact your business without your voice being heard. Read More...

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Create a Media Plan and an Engagement Plan
Media

Create a Media Plan and an Engagement Plan

16y Harry Gold

Create a Media Plan and an Engagement Plan

Consider these 10 approaches for creating online ads that will engage people with your brand. Read More...

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Russell Simmons Opens Pandora's Jewelry Box
Display Advertising

Russell Simmons Opens Pandora's Jewelry Box

16y Kate Kaye

Russell Simmons Opens Pandora's Jewelry Box

In a cautious online marketing effort, Simmons Jewelry Co. places nationwide display and audio ads on music site Pandora. Read More...

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Beltway Battle Could Have Implications for Do-Not-Track
Data insights

Beltway Battle Could Have Implications for Do-Not-Track

16y Kate Kaye

Beltway Battle Could Have Implications for Do-Not-...

A battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Read More...

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Who Are the Main Players in Mobile Search in China?
Asia

Who Are the Main Players in Mobile Search in China?

16y Richard Mabey

Who Are the Main Players in Mobile Search in China...

With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players...

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Agency Groups Predict Strong Online Ad Growth for 2011
Marketing

Agency Groups Predict Strong Online Ad Growth for 2011

16y Jack Marshall

Agency Groups Predict Strong Online Ad Growth for ...

GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Read More...

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Social Entertainment Firm GetGlue Secures $6 Million
Marketing

Social Entertainment Firm GetGlue Secures $6 Million

16y Lisa Lacy

Social Entertainment Firm GetGlue Secures $6 Milli...

Round, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...

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Offline Media Translates Into Online Buzz
Search

Offline Media Translates Into Online Buzz

16y Lisa Buyer

Offline Media Translates Into Online Buzz

Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Read More...

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3 Reasons Why Online Marketing Is Headed for Turbulent Times
Marketing

3 Reasons Why Online Marketing Is Headed for Turbulent Times

16y Sean Carton

3 Reasons Why Online Marketing Is Headed for Turbu...

Marketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Read More...

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Facebook: The Latino Way
Marketing

Facebook: The Latino Way

16y Gustavo Razzetti

Facebook: The Latino Way

Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...

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Social Ratings and Search Rankings
Search

Social Ratings and Search Rankings

16y Julie Batten

Social Ratings and Search Rankings

A look at the impact online customer reviews may begin to have on websites' search rankings. Read More...

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Stop Procrastinating and Start Converting!
Acquisition

Stop Procrastinating and Start Converting!

16y Tim Ash

Stop Procrastinating and Start Converting!

With no testing at all, here are three ways you can improve your conversions. Read More...

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