A Q&A with David Daniels, an e-mail marketing consultant, on connected marketing, Facebook Messages, and more. Read More...
View articleMarketers need to think beyond Google and other search engines with their search marketing strategies, and start to look at social networking sites as...
View articleYahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...
View articleAs more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...
View articleSports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...
View articleYahoo and Microsoft's Bing search alliance makes little progress since August. Read More...
View articleSocial media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
View articleFive ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Read More...
View articleA few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Read More...
View articleBefore allocating your marketing budget, consider this approach to assessing your options. Read More...
View articleThree of the most common reputation issues that marketers encounter during this time and some simple checks you should do to be sure your holiday e-ma...
View articleSearch giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Read More...
View articleThe "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's la...
View articleClothing retailer is the group-buying platform's featured advertiser today and will run as a 'side deal' through Sunday. Read More...
View articleWhat will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget a...
View articleAs in Florida and Maryland, Google text units and Facebook display ads won't require disclaimers in the ads. Read More...
View articleRenault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Read More...
View articleArchrival is a social media outreach firm and a Facebook "preferred developer." Read More...
View articleFood blog network includes properties like Serious Eats and Bakerella. Read More...
View articleAre you working on these basics before you pursue the next new thing in e-mail marketing? Read More...
View articleWhat is the return on creating and strengthening a relationship and over what period do you measure it? Read More...
View articleWhy e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Read More...
View articleMany companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View articleIt has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google produ...
View articleE-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...
View articleIn the 2010 Digital Azbee competition, ClickZ earns two silver awards for its news section and site relaunch. Read More...
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