How the digital giant's worldwide march affects brands, agencies, and vendors. Read More...
View articleNew joint venture, Commonwealth, will be based in Detroit. Read More...
View articleFrank Holland will now head the firm's global advertising sales business. Read More...
View articleMarkets in Egypt and Japan will suffer ad spend declines in 2011, but bounce back in 2012, according to ZenithOptimedia. Read More...
View articleWhen localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. Read Mor...
View articleWhile motifs come and go, what remains constant at Cannes is the exchange of ideas across borders. Read More...
View articleEffort includes rich media ads with live video feeds of people in six cities. Read More...
View articleConservation International wins HiveLive's first Community Design Challenge. Read More...
View articleOnline ad spending growth in Western Europe is poised to be far more accelerated than in the U.S., and substantial growth also is expected in Russia. ...
View articleTacoda founder will court Madison Avenue and pursue global partnerships. Read More...
View articleAlan Rutherford will join in September to execute the Publicis agency's aggressive international growth plans. Read More...
View articleTwo new board members are from overseas, and survey results show 34 percent of membership resides outside the U.S. Read More...
View articleThe company posted net income of $592 million on revenues of $2.3 billion. Read More...
View articleInternet adoption remains slow in North America while other countries continue to grow to saturation levels. Read More...
View articleOnline advertising's growing fast but still dwarfed by TV ad spending, a PricewaterhouseCoopers study finds. Read More...
View articleSpending in the global entertainment and media industry will hit $1.7 trillion in annual income by 2008, with swift gains in Internet advertising, a r...
View articleNielsen//NetRatings offers insight on the global Internet population's home usage. Read More...
View articleAnalysts cite need for international expansion as well as the challenge from Google in search-driven ad market for Overture's push. Read More...
View articleWhat's the opposite of globalization -- and why is it critical for the Web? Read More...
View articleThe niche ad serving play is targeting advertisers, agencies,servers and newspaper Web site publishers. Read More...
View articleThe move will see French- and Japanese-language paid-search listings launching in coming months. Read More...
View articleVeriSign will plunk down an equity investment and agrees to promote eONE Global's SurePay products, to gain a sizable marketing channel of its own. Re...
View articleAlthough the US has seen the Internet reach gender parity and extend to lower demographics, the worldwide picture remains quite different, according t...
View articleOnly one-quarter of the global Internet population will reside in the US by 2005, but only one-third of American online businesses are targeting globa...
View articleThe exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View article“Advertising is no longer a broadcast sent into the world and measured weeks later. Through agentic AI and connected data layers, it becomes a l...
View articleFanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
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