Contentsquare releases experience recommendation feature post Clicktale acquisition
Disruptive MarTech

Contentsquare releases experience recommendation feature post Clicktale acq...

7y Kimberly Collins

Contentsquare releases experience recommendation f...

Contentsquare is out with a quantifiable recommendation feature for improving digital experience, following their acquisition of Clicktale in July 201...

View article
Bynder launches branded content features Digital Brand Templates and Brand Guidelines
Content

Bynder launches branded content features Digital Brand Templates and Brand ...

7y Jacqueline Dooley

Bynder launches branded content features Digital B...

On Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...

View article
B2B Content Management for Enterprises
Whitepaper | Content Marketing

B2B Content Management for Enterprises

7y

B2B Content Management for Enterprises

In the B2B industry, content is of utmost importance in buyer's purchasing journey while also being influencers and affecting their purchasing decisio...

View resource
How S’well uses Curalate to drive sales with AI + user-generated content
Case Study

How S’well uses Curalate to drive sales with AI + user-generated content

7y Jacqueline Dooley

How S’well uses Curalate to drive sales with AI + ...

S’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...

View article
Google launches major new initiative to protect both consumer privacy and free online content
Digital Advertising

Google launches major new initiative to protect both consumer privacy and f...

7y Barry Levine

Google launches major new initiative to protect bo...

Google said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...

View article
48% B2B marketers admit content is only "somewhat effective" or "ineffective"
Content

48% B2B marketers admit content is only "somewhat effective" or "ineffectiv...

7y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

View article
Only 1 in 5 organizations effectively personalize content at-scale
Content

Only 1 in 5 organizations effectively personalize content at-scale

7y Charlie Braithwaite

Only 1 in 5 organizations effectively personalize ...

A new report by Seismic and Forrester finds that providing a personalized customer experience is both the biggest challenge and the biggest opportunit...

View article
From CMS to CXP: What the future of content management will look like
Content

From CMS to CXP: What the future of content management will look like

7y Matthew Baier

From CMS to CXP: What the future of content manage...

"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...

View article
Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth
Disruptive MarTech

Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and...

7y Kimberly Collins

Content marketing for enterprises: Q&A with Percol...

Percolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...

View article
New report: SEO and Content Marketing jobs see salary boosts in 2019
Content

New report: SEO and Content Marketing jobs see salary boosts in 2019

7y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

View article
How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale
Content

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personal...

7y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

View article
Contentsquare buys Clicktale to create a global experience analytics provider
Analytics

Contentsquare buys Clicktale to create a global experience analytics provid...

7y Barry Levine

Contentsquare buys Clicktale to create a global ex...

The combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...

View article
How to select the right content management system
Whitepaper | Content

How to select the right content management system

7y

How to select the right content management system

Selecting the right content management system is a key competent for marketers to remain successful. Adobe Experience Manager enables you to full opti...

View resource
What types of video content on social do consumers engage with most?
Social media

What types of video content on social do consumers engage with most?

7y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

View article
Photoslurp: How user-generated content (UGC) can increase online sales by 15%
Disruptive MarTech

Photoslurp: How user-generated content (UGC) can increase online sales by 1...

7y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

View article
Research: How the human body can predict what makes content go viral
Analytics

Research: How the human body can predict what makes content go viral

7y Domenica D'Ottavio

Research: How the human body can predict what make...

A recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...

View article
The podcast content debate: Paywalls, distribution, and exclusivity
Content

The podcast content debate: Paywalls, distribution, and exclusivity

7y Sam Balter

The podcast content debate: Paywalls, distribution...

Luminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...

View article
How sports brands are using User Generated Content to stand-out in a niche market
Whitepaper | Sports & Entertainment

How sports brands are using User Generated Content to stand-out in a niche ...

7y

How sports brands are using User Generated Content...

Sport brands fizik and Lazer Sports are using authentic user generated content (UGC) to stand out in a niche market to engage their customers. In a ni...

View resource
Uberflip CEO Yoav Schwartz on empowering better content experiences
Disruptive MarTech

Uberflip CEO Yoav Schwartz on empowering better content experiences

7y Tessa Judge

Uberflip CEO Yoav Schwartz on empowering better co...

Uberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...

View article
The 10 types of content and experience platforms: Which are best for your business?
Content

The 10 types of content and experience platforms: Which are best for your b...

7y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

View article
How Netflix uses big data to create content and enhance user experience
Analytics

How Netflix uses big data to create content and enhance user experience

7y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

View article
The Spotify effect: Personalize content experiences to engage prospects
AI & Automation

The Spotify effect: Personalize content experiences to engage prospects

7y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

View article
Keeping content evergreen: The importance of self-reference and timeless topics
Content

Keeping content evergreen: The importance of self-reference and timeless to...

7y Dmytro Spilka

Keeping content evergreen: The importance of self-...

Top articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...

View article
Content marketing performance metrics: 8 things to measure
Content

Content marketing performance metrics: 8 things to measure

7y Lucy Barret

Content marketing performance metrics: 8 things to...

89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...

View article
Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership
Disruptive MarTech

Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare fu...

7y Kimberly Collins

Martech news roundup: GA Audiences in Salesforce, ...

Roundup of top news in martech from the week of Jan 28–Feb 4, 2019.  Read More...

View article
Does Netflix's "Bandersnatch" foreshadow the future of video content?
Content

Does Netflix's "Bandersnatch" foreshadow the future of video content?

7y Mike O'Brien

Does Netflix's "Bandersnatch" foreshadow the futur...

Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...

View article
How content automation will impact the way we work
Content

How content automation will impact the way we work

7y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

View article
Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers
Content

Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding co...

7y Mike O'Brien

Brands as publishers: What makes Casper, Airbnb an...

People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...

View article