eTail Palm Springs Day 1️⃣ Unwrapped | The Retail Playbook is Changing – Are You Keeping Up?
eTail 2025

eTail Palm Springs Day 1️⃣ Unwrapped | The Retail Playbook is Changing – Ar...

1y ClickZ

eTail Palm Springs Day 1️⃣ Unwrapped | The Retail ...

Short attention spans, shifting ad costs, and new AI breakthroughs Sophie Bruxner-Randall February 26, 2025 Follow | Forward… Read More...

View article
Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest
Newsletters

Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest

1y ClickZ

Scale or Fail—The AI Gold Rush for Personalization...

PLUS: How Brands Are Measuring Social Media Impact? Read More...

View article
Adobe's $17B Subscription Strategy
Newsletters

Adobe's $17B Subscription Strategy

1y ClickZ

Adobe's $17B Subscription Strategy

PLUS: Did OpenAI make a mistake with Sora? Read More

View article
How did McDonalds celebrate its 50th birthday?
case studies

How did McDonalds celebrate its 50th birthday?

2y ClickZ

How did McDonalds celebrate its 50th birthday?

The fast food giant turns back time in a nostalgic campaign to commemorate 50 years in the UK Read More...

View article
How Meta lay-offs will impact social media marketing in 2023
Social

How Meta lay-offs will impact social media marketing in 2023

3y Ed East

How Meta lay-offs will impact social media marketi...

Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...

View article
De-Positioning: The brand strategy mastered by Apple and Starbucks
Strategy

De-Positioning: The brand strategy mastered by Apple and Starbucks

3y Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

View article
How Pandora’s out-of-home 3D billboard celebrated Black Music Month
Case Study

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

3y Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

View article
CMO's handbook to building great marketing teams
Digital Leaders

CMO's handbook to building great marketing teams

5y Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

View article
Maropost Third Party Opt Out

Maropost Third Party Opt Out

5y edmon

Maropost Third Party Opt Out

Please confirm your email address below and press ‘confirm’ and we will inform [24]7.ai that you no longer consent to us sharing your data...

View article
Audio is the medium of the moment - so how can brands use it to connect?
Digital Marketing

Audio is the medium of the moment - so how can brands use it to connect?

5y Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

View article
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
AI & Automation

Key Insights: Revenue attribution, digital titans, advertising & AI forecas...

5y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

View article
Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

6y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

View article
The cloud transformation has begun – are you ready?
Analytics

The cloud transformation has begun – are you ready?

6y Tim Beeson

The cloud transformation has begun – are you ready...

Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...

View article
The most effective marketers use immersive content
Content

The most effective marketers use immersive content

6y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

View article
The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
Digital Advertising

The Facebook ads boycott: How to actively participate without sacrificing y...

6y Boris Pfeiffer

The Facebook ads boycott: How to actively particip...

Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...

View article
Using AI-powered visual search to enhance CX
AI & Automation

Using AI-powered visual search to enhance CX

6y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

View article
Three steps to prepare for the post-COVID-19 business world
Digital Marketing

Three steps to prepare for the post-COVID-19 business world

6y Kenn Adach

Three steps to prepare for the post-COVID-19 busin...

Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business worl...

View article
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

6y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

View article
A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

6y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

View article
Tapjoy offers new guide to offerwalls
Digital Advertising

Tapjoy offers new guide to offerwalls

6y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

View article
4 ways a CPQ platform reduces sales team burnout
Disruptive MarTech

4 ways a CPQ platform reduces sales team burnout

6y Kevin Jackson

4 ways a CPQ platform reduces sales team burnout

KBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...

View article
Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

6y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

View article
Transformation of Search Summit 2019: Highlight reel
Leadership

Transformation of Search Summit 2019: Highlight reel

7y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

View article
When will 3D, 360-degree, and VR revolutionize social video ads?
AR & VR

When will 3D, 360-degree, and VR revolutionize social video ads?

7y Arron Redmore

When will 3D, 360-degree, and VR revolutionize soc...

VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...

View article
A dissection of modern-day event marketing strategies
Strategies

A dissection of modern-day event marketing strategies

7y Jose Bort

A dissection of modern-day event marketing strateg...

If you’re running your own events, there are several ways that you can learn from the best conferences, exhibitions, and private meetings. A look at h...

View article
AI: McKinsey research forecasts positive impact of technology on job security and well-being
AI & Automation

AI: McKinsey research forecasts positive impact of technology on job securi...

7y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

View article
Conversational ads: The future of two-way interaction is now
AI & Automation

Conversational ads: The future of two-way interaction is now

7y Mahi de Silva

Conversational ads: The future of two-way interact...

Rapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...

View article
How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale
Content

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personal...

7y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

View article