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3X ROAS with or without AI? | The ClickZ Digest

PLUS: Brands are cashing in on influence—are you?

Zihan Lyu

Thought LeadershipThought Leadership

+3+3

Mar 01, 2025

The New Power Players in Digital Commerce—RMN and the Creator Economy

Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered and sold.

ClickZ

NewslettersNewsletters

Feb 22, 2025

Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest

PLUS: How Brands Are Measuring Social Media Impact?

Zihan Lyu

Thought LeadershipThought Leadership

+1+1

Feb 22, 2025

Scale or Fail—The AI Gold Rush for Personalization

AI is turning hyper-personalization into a competitive edge, pushing brands to rethink how they engage customers. Scaling is no longer the hard part—earning trust and staying relevant is.

ClickZ

NewslettersNewsletters

Feb 15, 2025

Brands you want to bite 👄 | The ClickZ Digest

PLUS: US commerce media forecast 2025

Zihan Lyu

Thought LeadershipThought Leadership

+1+1

Feb 15, 2025

Brands You Want to Bite 👄

From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.

Zihan Lyu

NewslettersNewsletters

Feb 08, 2025

Five Brands That Won Valentine’s Day 💝

PLUS: 2025’s Boldest Marketing Moves (So Far)

Zihan Lyu

Thought LeadershipThought Leadership

+2+2

Feb 08, 2025

Five Brands That Won Valentine’s Day with Standout Campaigns

Brands are moving beyond predictable romance tropes and finding fresh ways to connect with their audiences this Valentine’s Day. Join me as we break down five standout campaigns that will inspire your next creative strategy.

Zihan Lyu

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