404

The page you requested doesn't exist

We could not locate the page: /clickz/column/2221945/your-holiday-ppc-strategy-for-2012-yes-its-changed

Try one of the featured posts or search the archive below.

Archive

Maketing TechnologyMaketing Technology
+1+1
Structured Data is the Missing Link in Marketing Decision-Making

Structured Data is the Missing Link in Marketing Decision-Making

Structured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights.

ClickZ
ClickZ
NewslettersNewsletters
CMOs are hitting a growth wall | The ClickZ Digest

CMOs are hitting a growth wall | The ClickZ Digest

Also, MIND THE GAP—Gen Z isn’t where you think

Zihan Lyu
Zihan Lyu
Social Media MarketingSocial Media Marketing
+1+1
Mind The Gap: Gen Z Is Not Where You Think

Mind The Gap: Gen Z Is Not Where You Think

And They Won’t Buy From You the Way You Expect

ClickZ
ClickZ
NewslettersNewsletters
3X ROAS with or without AI? | The ClickZ Digest

3X ROAS with or without AI? | The ClickZ Digest

PLUS: Brands are cashing in on influence—are you?

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
+3+3
The New Power Players in Digital Commerce—RMN and the Creator Economy

The New Power Players in Digital Commerce—RMN and the Creator Economy

Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered and sold.

ClickZ
ClickZ
NewslettersNewsletters
Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest

Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest

PLUS: How Brands Are Measuring Social Media Impact?

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
+1+1
Scale or Fail—The AI Gold Rush for Personalization

Scale or Fail—The AI Gold Rush for Personalization

AI is turning hyper-personalization into a competitive edge, pushing brands to rethink how they engage customers. Scaling is no longer the hard part—earning trust and staying relevant is.

ClickZ
ClickZ
NewslettersNewsletters
Brands you want to bite 👄 | The ClickZ Digest

Brands you want to bite 👄 | The ClickZ Digest

PLUS: US commerce media forecast 2025

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
+1+1
Brands You Want to Bite 👄

Brands You Want to Bite 👄

From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.

Zihan Lyu
Zihan Lyu
NewslettersNewsletters
Five Brands That Won Valentine’s Day 💝

Five Brands That Won Valentine’s Day 💝

PLUS: 2025’s Boldest Marketing Moves (So Far)

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
+2+2
Five Brands That Won Valentine’s Day with Standout Campaigns

Five Brands That Won Valentine’s Day with Standout Campaigns

Brands are moving beyond predictable romance tropes and finding fresh ways to connect with their audiences this Valentine’s Day. Join me as we break down five standout campaigns that will inspire your next creative strategy.

Zihan Lyu
Zihan Lyu
NewslettersNewsletters
2025, a 'defining' year for AI, for marketers

2025, a 'defining' year for AI, for marketers

PLUS: The story of one of the "World's Most Influential CMOs"

Zihan Lyu
Zihan Lyu