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In influencer marketing, precision wins | The ClickZ Digest

PLUS: ClickZ is heading to POSSIBLE Miami — and you're invited.

Precision over popularity defines influencer success at Coachella 2025

Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.

You Heard It Here First! | The ClickZ Digest

Introducing #BuildingBrands – The Real Stories Behind the Logos 🚀

Bootstrapping, Breakdowns, and the Brand That Wouldn’t Quit

Inside the founding journey of Dripdash: the fourth-wave coffee brand born from barista demand, retail grind, and one very lucky bodega shelf.

Tariffs are forcing a marketing reset in the US | The ClickZ Digest

PLUS: Social data is your new strategy engine

How Tariffs Are Reshaping Marketing in the U.S.

Tariffs are squeezing margins and testing marketing strategy. Brands must rethink spend, messaging, and trust—fast.

Is your CEO posting on LinkedIn? | The ClickZ Digest

PLUS: Why employees now outrank brands on social

Why B2B brands are letting employees take the mic

Employee-generated content (EGC) is changing how trust, reach, and influence work in digital marketing

AI is going to eat your search traffic | The ClickZ Digest

PLUS: The CMO title is evolving

SEO in a Zero-Click World

Adobe Summit’s big lessons – and what to do with them | The ClickZ Digest

Plus: SXSW ad lessons & why structured data is your hidden growth engine

📩 Adobe Summit 2025: Day 3 Wrap-Up

AI has officially taken over marketing — from personalization to automation, here’s what the smartest brands are doing to stay ahead.