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- 🗽 Adweek NY 2024: Top 10 Sessions
🗽 Adweek NY 2024: Top 10 Sessions
PLUS: 4 pillars of product marketing metrics
Zihan Lyu
October 10, 2024 • Estimated Reading Time: 9 minutes
Hi there!
Highlights from today's newsletter:
📈 53% of brands increase e-commerce spending for Amazon Prime Day
📊 4 pillars of product marketing metrics
📱 Marketers Are Neglecting Mobile Optimization
EDITOR’S PICK
#EVENT HIGHLIGHTS
We're offering our insider's guide to Advertising Week New York 2024!
From AI-powered creativity, the rise of social commerce to the death of cookies, ADWEEK is a battleground of ideas. We've sifted through the noise, to bring you the top 10 sessions you can't afford to miss. Want to know what keeps the CMOs of Google and Meta up at night? Or how TikTok is rewriting the rules of engagement?
#NEWS
A billboard in the heart of New York City with a glaring mistake. But wait, is it really a mistake?
Frontify's latest campaign is turning heads and challenging everything we thought we knew about being "on-brand". In a world where AI can replicate perfection, they're embracing imperfection to stand out. This is the story of how a deliberate mistake is sparking a revolution in brand identity.
Catch this campaign in action across The Penn District today. Will you spot the "mistake" that's redefining branding?
WHAT WE ARE READING
 | Leading brands are significantly increasing e-commerce spending for major shopping events like Amazon Prime Day, and BFCM. McKinsey & Company reports that brands investing in technology and talent are growing 10% faster than their market average, prioritizing AI and in-house capabilities for strategic advantage. |
 | Recent data highlights a significant oversight by digital marketers in mobile optimization, which is adversely affecting conversion rates. Despite mobile traffic comprising 82.9% of landing page visits, desktop conversions outperform mobile by 8%. This discrepancy suggests that marketers are either neglecting mobile optimisation or failing to implement it effectively, resulting in lost conversions. |
 | Choosing a marketing automation platform needs a clear plan. Start by setting goals that match your business aims. Check if the platform fits with your current tech and team skills. Look for good customer support and easy integration. Include people from finance, sales, and IT in picking the platform. Try it out first. Start small with a few campaigns and measure results quickly to show how well it works. This approach helps make your marketing more efficient and in line with business goals. |
TOP VOICE
💭INSIGHTS FROM REBECCA SHADDIX
In the world of product marketing, not all metrics are created equal. Rebecca Shaddix has mapped out four pillars of product marketing metrics that could potentially change the game for PMMs everywhere — tying directly to business objectives.
1️⃣ Revenue & Pipeline Generation
2️⃣ Retention & Product Adoption
3️⃣ GTM Strategy + Campaign Effectiveness
4️⃣ Enablement Efficacy
Shaddix advises focusing on just 2–3 metrics per quarter, measured against clear benchmarks. Curious about how to implement this in your own strategy?
WHAT WE ARE LISTENING TO
🎙 MARKETING TRENDS
Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, emphasizes the importance of being customer-obsessed. She discusses leveraging data and analytics for customer-centric strategies, the integration of AI to enhance productivity, and the significance of personalized marketing and ABM in Cisco's strategy.
The discussion further touches on the creation of an inclusive culture within marketing teams, which is critical for customer engagement. Ravichandran articulates how customer obsession and robust customer relationships are central to Cisco's marketing strategy, providing a competitive edge in the industry.
MEME OF THE WEEK
Image Source: Product Marketing Alliance
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