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- 🍔 How McDonalds won the marketing game with nostalgia
🍔 How McDonalds won the marketing game with nostalgia
PLUS: TikTok holiday strategies, AI email innovations, and sports data insights
ClickZ
August 29, 2024 • Estimated Reading Time: 9 minutes
Hi there!
Ever feel like your marketing strategy is stuck in a game of digital Tetris? Pieces falling fast, trying to fit them all together before they pile up?
Well, grab your joystick (or more likely, your mouse), because we're about to level up your game with some power-up insights from across the marketing world.
Highlights from today's newsletter:
🍔 McDonald's nostalgic birthday bash
📱 TikTok's holiday marketing guide (it's not just for dancing)
🤖 AI's email marketing takeover
🏀 Dentsu's sports data slam dunk
EDITOR’S PICK
#PRODUCT MARKETING
Imagine stepping into a McDonald's and finding yourself transported to the 1980s, complete with retro decor, classic characters, and the infectious beats of Young MC's "Know How." That's exactly what McDonald's UK did to celebrate its golden anniversary.
Highlights of this nostalgia-packed campaign include:
A captivating 60-second film recreating an '80s birthday party
Reimagined vintage birthday invitations as street posters
An upcoming "I Had My Birthday Party at McDonald's" merchandise collection
In-restaurant festivities featuring retro stylings and a special menu
A digital "Party Bag" in the McDonald's app offering exclusive goodies
From Double Big Macs to Birthday Cake Donuts, McDonald's pulled out all the stops to make everyone feel like a kid again. But there's more – the fast-food giant hints at "one last big surprise" still to come.
Curious about how McDonald's is blending nostalgia with modern marketing to create a truly immersive celebration?
FROM OUR PARTNERS
What can we learn from Nutrimuscle’s TikTok success? 💡
What can we learn from Nutrimuscle's TikTok success?
This sports nutrition brand took a bold step by scaling their TikTok for Business spend by 390% in just 6 months.
The result? They boosted new customer acquisition, increasing their overall proportion of new customers by 10%. 💪
The lesson? Sometimes, you need to flex your spending muscles to see real growth. Investing heavily in the right platform can lead to significant customer gains.
Want to pump up your TikTok strategy?
WHAT WE ARE READING
 | Dentsu has partnered with Sports Innovation Lab, granting the agency network’s data-driven solution, Merkury, deeper insights into sports audiences. Sports Innovation Lab brings audience segments from all teams across the major leagues, including the NFL, NBA and MLB, into Merkury, a platform that reaches 268 million U.S. adults. The audiences are addressable, built on deterministic, transaction-based data. Dentsu is the first large ad-holding group to partner with Sports Innovation Lab, potentially giving the network a leg up as sports marketing interest continues to soar. Spending on sports media rights is forecast to top $60 billion this year. |
 | TikTok has released a comprehensive guide to 2024 holiday marketing, specifically targeting the EU market. The guide offers insights into holiday shopping behaviors, including when TikTok users are most actively seeking seasonal inspiration and Christmas gift ideas. The guide also provides strategic advice on timing your marketing efforts to align with key seasonal events, ensuring maximum consumer engagement. Additionally, the guide highlights the post-Christmas shopping period, known as Q5, where many consumers look for bargains and personal shopping opportunities. |
 | Recent research indicates a significant increase in AI adoption among marketers, with 74% using at least one AI tool. Content creation remains the most common application, with 47% of marketers utilizing AI for email marketing content. Various AI tools, such as HubSpot, Mailchimp, and Sendgrid, offer features ranging from email writing assistance to automated inbox management, demonstrating the diverse capabilities of AI in enhancing email marketing strategies. Despite the benefits, challenges such as maintaining brand tone, ensuring content quality, and data accuracy persist. Marketers must train AI tools to match their brand's voice and take a collaborative approach to refine AI-generated content. |
TOP VOICE
Marketing is essential, yet common barriers often hinder its effectiveness. Drew Neisser, CEO of CMO Huddles addresses these challenges in a live episode of "Marketing, Demystified."
Neisser emphasizes that while obstacles exist, they can be overcome with strategic approaches. He will discuss these barriers and provide actionable insights on how to navigate them.
The event features Jenn Mancusi and offers valuable perspectives for B2B CMOs.
Share your thoughts with us 👇How do you perceive the essence of a brand beyond its logo? Select the option that resonates most with you: |
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WHAT WE ARE LISTENING TO
🎙DTC POD
In this episode of DTC POD, Mina Elias delves into the intricacies of building a successful brand on Amazon.
Key topics include setting up and navigating Amazon's seller central account, optimizing listings with SEO keywords and effective product images, and leveraging customer feedback to enhance products and branding.
The discussion also covers Amazon's complex advertising strategies, inventory management, and the importance of aggressive marketing and traffic generation. Elias emphasizes strategic pricing and profitability considerations, providing a comprehensive guide for brands aiming to thrive on Amazon's marketplace.
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