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Turn up the voice of your customer in your marketing

PLUS: Is using an AI influencer a good idea?

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ClickZ
July 04, 2024 • Estimated Reading Time: 7 minutes

Hi there!

Welcome to the ClickZ newsletter! You read that right – the ClickZ. We've evolved from a daily news source to a weekly deep dive, bringing you the most impactful stories and insights to fuel your business growth.

We've got a fresh new look and feel, but one thing that won't change is our commitment to helping you stay informed and empowered.

Now, without further ado, let's dive into today's top stories. Enjoy reading!

EDITOR’S PICK

We were at the Digital Marketing World Forum (DMWF) Global 2024 last week, and we've got the key takeaways for you.

From brand-building to customer loyalty, content marketing to marketing efforts measurement, the insights are rich and varied. But the common thread? The importance of adaptability, creativity, and strategic thinking in the face of rapid digital transformation.

The AI buzz in marketing is real, but the reality of adoption is lagging. Why? It's not just about the tech itself, it's about the talent, the data, and building trust. Learn the hidden obstacles preventing your marketing teams from bridging the gap between AI’s potential and practical application.

WHAT WE ARE READING

A recent Kantar report reveals key drivers for brand growth based on 10 years of data. Brands that build strong emotional and functional connections with consumers see higher market shares and growth.

Consistent presence across various buying channels and innovative strategies are crucial for attracting more buyers and driving growth.

In the quest for customer-centric marketing, brands often lose sight of the real hero - the customer. This disconnect hinders the establishment of long-term, mutually beneficial relationships, especially crucial for B2B buyers seeking empathy, information, and reassurance.

Discover how shifting the focus to the customer's narrative and their unique needs can lead to increased engagement and brand loyalty.

Branding is the identity and story of a company, aiming to distinguish it from competitors and earn a place in the minds of the target audience. It is distinct from marketing but both are essential for business growth.

Effective branding influences purchasing decisions and supports marketing efforts.

TOP VOICE

💭INSIGHTS FROM MARISA LATHER
AI-generated avatars for brands and creators

Would you support companies using an AI influencer? Marisa Lather discusses the potential and risks of AI influencers. TikTok's AI avatars at Cannes Lions highlight new opportunities but also risks like deepfake content and FTC guideline breaches.

The debate continues, share your thoughts with us 👇

Would you use an AI influencer in your campaign?

Login or Subscribe to participate in polls.

WHAT WE ARE LISTENING TO

Jennifer Jackson, CMO at Actian, shared her journey from chemical engineering to B2B tech marketing. At Actian, she has led a significant transformation, growing the marketing team and establishing a data-driven strategy. Jennifer discussed the complexities of B2B SaaS marketing, emphasizing the importance of data readiness for AI implementations.

Editorial

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