• ClickZ
  • Posts
  • The Paralympics' TikTok - Humor or Harm?

The Paralympics' TikTok - Humor or Harm?

PLUS: Microsoft's new AI-powered asset recommendations

Author

ClickZ
July 18, 2024 • Estimated Reading Time: 7 minutes

Hi there!

How do marketers get through Thursdays? By reminding themselves that Friday is just a click away!

Highlights from today’s newsletter:

  • The Paralympics' TikTok debate

  • Microsoft's new AI-powered asset recommendations

  • Do your CEOs expect marketing to "get more pipeline"?

Enjoy reading!

EDITOR’S PICK

The Paralympics are making a splash on TikTok. Their official TikTok account, a viral sensation with 3.7 million followers, has sparked debate around how to best showcase and honor Paralympic athletes.

This innovative social media strategy raises important questions about representation and humor in the digital age. Is it possible to entertain while promoting inclusivity and respect?

Discover how this account is changing the game and what it means for the future of sports marketing.

Coca-Cola has tapped into cutting-edge AI to create captivating campaigns and artwork, pushing the boundaries of creativity.

But what does this mean - can AI truly enhance human creativity, or will it eventually replace it? Read on to explore what lessons other brands can learn from their innovative approach and the potential pitfalls of AI in marketing.

WHAT WE ARE READING

Marketers are prioritizing rebrands and refreshes over splashy ads for the third year in a row. Performance marketing is showing diminishing returns, prompting a shift back to holistic brand strategies.

Marketers are creating comprehensive ecosystems across retail, digital, and social channels. The trend is moving from minimalism to maximalism, with successful rebrands by Pepsi and Mars Skittles.

Microsoft Advertising has unveiled AI-powered asset recommendations for video and display ads, enhancing creative processes for marketers. This tool allows advertisers to input their landing page URL, generating video ad recommendations that can be edited and refined.

The impact of these AI tools on ad performance and creative standardization across brands remains to be seen.

Enterprise SEO is a strategic approach tailored for large organizations, addressing the complexities of multiple products and services. Unlike traditional SEO, it requires nuanced strategies to align marketing efforts with business goals.

Case studies from Amazon, IBM, and Walmart highlight successful scaling of Enterprise SEO, emphasizing the importance of strategic alignment and effective collaboration.

TOP VOICE

“Why can’t you just get more pipeline?” Have you been asked this question by your CEO?

Great leaders ask great questions. A great leader asks, “Why aren’t we growing?” and convenes a braintrust to assess the problem and revise the overall business strategy.

Neisser argues that growth is an outcome of a well-executed strategy, not a strategy itself. His post sparked a discussion on holistic business growth, involving all departments and focusing on long-term strategies over short-term KPIs.

Share your thoughts with us 👇

When faced with a sudden stall in growth, what is the MOST important initial step for marketing leaders?

Login or Subscribe to participate in polls.

WHAT WE ARE LISTENING TO

🎙Marketing Against The Grain
13 Tips To Master Video Marketing In 2024

The host and Chris Savage, CEO and co-founder of Wistia, discuss the importance of AI-generated personalization, automation, and maximizing engagement on platforms like LinkedIn and Twitter.

Essential tools and strategies are highlighted to ensure your video marketing efforts stand out. The episode also mentions resources like AI prompts, and tools such as VEED, Capsule, and Adobe Premiere.

Editorial

Contact an editor to create content for your business. [[email protected]]


Advertise with us

Connect with us on socials

Reply

or to participate.