• ClickZ
  • Posts
  • 🤔 How long does SEO take for eCom brands?

🤔 How long does SEO take for eCom brands?

PLUS: Olympicizing marketing campaigns

Author

ClickZ
July 25, 2024 • Estimated Reading Time: 8 minutes

Hi there!

The secret ingredient in a marketer's success? A pinch of creativity, a dash of data analysis, and a whole lot of 'figuring it out as we go.’

Highlights from today’s newsletter:

  • How long does SEO take for eCom brands?

  • Put marketing data into meaningful context

  • Coca-Cola , Delta are Olympicizing campaigns

EDITOR’S PICK

In the world of e-commerce, the question isn't "if" SEO matters, but "when" will it work its magic. The answer? It's not as simple as you might think. SEO success is a complex dance of brand reputation, competitor strategies, and even the age of your domain.

Ever wondered why some brands seem to rocket up the search rankings while others languish? The secret lies in understanding the factors that speed up or slow down your SEO results.

Marketers have a huge influence creating custom experiences from a goldmine of data. But this power comes with a duty: striking a balance between new ideas and using data . The move from broad brushstrokes to tailored marketing has caused a revolution, but it also brings up concerns about privacy, consent, and the chance to misuse sensitive info.

How can marketers keep consumer trust while tapping into the power of data? The answer is in ethical marketing where being open and respecting privacy are key.

WHAT WE ARE READING

NBCUniversal is set to break records with over $1.2 billion in ad sales for the 2024 Paris Olympics, including $350 million from new advertisers. The opening ceremony will feature a commercial-free hour sponsored by Coca-Cola, Delta, and others, with sponsor logos rotating onscreen.

NBCU's innovative approach aims to enhance the viewing experience while maintaining sponsor visibility.

Understanding and validating marketing data is crucial for business decisions. Numbers alone lack meaning; context is essential. For instance, a 15% ROI might seem good, but if past campaigns averaged 25%, it’s not.

Contextualizing data helps explain it to executives, boards, and the press. A WWII example shows the importance of understanding data representation.

Quality data, meaningful context, and timely delivery are key for proper business decisions.

Brand marketing is making a significant comeback in the SEO space, emphasizing the need for genuine, conversational content. Users now prefer authentic, user-generated content.

Effective brand marketing should focus on adding value and establishing genuine connections without pushing products too hard. Balancing brand and performance marketing is essential for growth.

TOP VOICE

💭INSIGHTS FROM CHRISTINE ALEMAN
Brands need to earn customer trust

There’s an erosion of public trust in businesses—whether they prioritize profit over people and the planet. Authenticity is now key to winning customers' hearts. It's a commitment to transparency and action.

How does your brand differentiate itself from others by building trust with customers and being transparent about your actions?

Share your thoughts with us 👇

Based on recent customer interactions, do you feel your brand's perceived authenticity has...

Login or Subscribe to participate in polls.

WHAT WE ARE LISTENING TO

Suzanne Kounkel, Global Chief Marketing Officer at Deloitte, discusses the integration of data-driven creativity in marketing. She highlights the importance of balancing brand and demand in B2B marketing and making data-informed decisions in resource-limited environments.

Kounkel emphasizes the necessity of collaboration and creating a culture of innovation for marketing success. She also stresses the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools and shaping AI strategies.

Editorial

Contact an editor to create content for your business. [[email protected]]


Advertise with us

Connect with us on socials

Reply

or to participate.