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- Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest
Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest
PLUS: How Brands Are Measuring Social Media Impact?
Zihan Lyu
February 22, 2025 • Estimated Reading Time: 8 minutes
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Hi there!
Highlights from today's newsletter:
📊 Why data-driven decision-making beats intuition in marketing?
👥 Why community-first brands win Gen Z?
📱 How brands are measuring social media impact?
EDITOR’S PICK
#AI IN MARKETING
Personalization at scale used to be a pipe dream—now, it’s a competitive necessity. AI is making hyper-targeted content, promotions, and customer interactions effortless, but the real challenge is earning trust and staying relevant without crossing the line.
Brands like leading retailers are ditching blanket discounts for AI-driven precision offers, while financial services firms are crafting real-time, dynamically optimized messaging based on behavior and context. But as personalization gets smarter, consumers are setting the terms—they’ll trade data for relevance, but only if brands play fair.
How do you personalize without alienating? How do you scale without losing authenticity? The brands that master this balance will dominate.
#EVENT INSIGHTS
Retail and e-commerce leaders are gathering in Palm Springs for eTail West 2025, where the biggest brands will share their strategies, innovations, and future trends.
🔎 Want real-time insights, key takeaways, and behind-the-scenes updates?
Subscribe to Unofficially eTail, our dedicated event newsletter, for exclusive coverage straight from the show floor.
📍 Attending eTail West? Let’s connect!
Meet the ClickZ Unofficial team, share insights, and network with fellow industry leaders.
WHAT WE ARE READING
 | Brands transitioning from vanity metrics to deeper engagement measures gain strategic advantage. Emphasizing conversion data, marketers can harness AI and social listening tools to capture impactful interactions. Comprehensive dashboards facilitate insight across campaigns, streamlining marketing efforts to enhance customer connectivity. |
 | GumGum's extensive survey across the US, UK, and Canada uncovers a strong preference for privacy-conscious, contextual video ads among consumers. With 94% opting for context-driven ads over traditional browsing-history methods, GumGum's innovative AI approach matches ads with viewer interests, optimizing engagement while sustaining brand safety via MRC-certified contextual analysis. |
 | Strategically leveraging structured analytics in marketing replaces costly intuition, refining budgets and minimizing errors. Prioritizing data-driven decisions enhances campaign precision by relying on verifiable performance metrics. Cultivating an evidence-based culture is essential in digital marketing, attuning strategies to dynamic trends and ensuring impactful, informed actions in a competitive landscape. |
Social Media Marketing | 📍 Seattle, Washington, USA |
WHAT WE ARE LISTENING TO
🎙 DATA-DRIVEN MARKETING LEADER PODCAST BY KNOTCH
Chantel Rapport, CMO of Upstart, explores AI's transformative impact on marketing, emphasizing the integration of creativity and data with an eye on privacy issues. As marketing strategies evolve, the discussion focuses on personalized, innovative approaches and AI-driven decision making, offering nsights into data-led marketing practices.
Editorial
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