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- 👨💼 How to secure leadership buy-in for digital marketing initiatives
👨💼 How to secure leadership buy-in for digital marketing initiatives
PLUS: Learn peak season tactics from TikTok, Sweaty Betty and Seraphine experts on Oct 3
ClickZ
September 27, 2024 • Estimated Reading Time: 10 minutes
Hi there!
In this edition, you’ll get insights from industry leaders on
- data and AI
- paid ads and influencer marketing
Plus 10 irresistible hooks that will help you win the 3-second attention battle in the digital world.
EDITOR’S PICK
#ADVERTISING & PROMOTION
How do you turn a video game into a marketing opportunity that has Gen Z and Gen Alpha begging for more?
You make it an adventure.
That's exactly what brands like Domino's, Peloton, and Coca-Cola are doing in the digital playground of Fortnite. Forget banner ads and product placement – we're talking fully immersive branded worlds where you can throw a pizza party that actually powers up your character.
A trio of Fortnite characters exit a portal to access The Glitch, a network of custom worlds that can be tailored to specific brands. Permission granted by Amazon Ads
This is a MASSIVE moment for brands to flex their creative muscles, turning marketing into an experience that feels less like an interruption and more like part of the story. A once-in-a-generation shift that has marketers from all over the world wanting to dive in.
But why are brands betting big on these virtual worlds, and what's really in it for them? 👇
WHAT WE ARE READING
 | Securing leadership buy-in for digital marketing initiatives requires addressing common challenges such as skepticism, resistance to change, and budget constraints. Marketing leaders like Tim Hicks and Traci Ward emphasize the importance of clear communication, transparent goal-setting, and aligning digital marketing objectives with broader business goals. |
 | Vikram Ramesh, CMO at Adlumin, shared insights into his extensive career in tech marketing and the strategies that have driven his success. Ramesh emphasized the importance of leveraging data to make informed decisions, maintaining a growth mindset, and the critical role of ABM in targeting high-value prospects. He highlighted the necessity of consistency in messaging and the integration of social proof to build credibility and trust with potential clients. |
 | James de Feu, Zapier's Head of Paid Ads, asserts that the golden age of paid advertising is over. He advocates for influencer marketing, allocating 40% of budgets to it, while still investing in paid ads and SEO. De Feu emphasizes storytelling and adapting to AI-driven, targeted advertising for future success. |
FROM OUR PARTNERS
Peak season is the single best opportunity for D2C brands.
To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.
📅 Date: Thursday, 3 October 2024
🕒 Time: 11 AM EST / 4 PM BST
Gain exclusive insight into:
Proven tactics to maximize peak period opportunities, shared live by experts
Strategies for capturing customers efficiently through a full-funnel approach
Insights on growing your customer base profitably with effective measurement
Methods for identifying and capitalizing on growth headroom for efficient scaling across channels
*This is sponsored content. Advertise in The ClickZ Digest here.
TOP VOICE
💭INSIGHTS FROM MARISA LATHER
Ever feel like your content is drowning in a sea of digital noise, desperately gasping for attention? We’ve all been there - staring at a blank screen, wracking our brains for that perfect opening line that’ll make our audience stop scrolling. (Confession: it took me 1.5 cups of coffee to craft this opening)
Attention here is the new currency. You've got about 3 seconds to grab your audience by the eyeballs and whisper, “Trust me, this is worth your while.”
So, how do you do it? Lather shared 10 hook formats that’ll have your audience hanging on your every word. From shocking revelations that'll make them question everything they thought they knew, to relatable struggles that'll have them thinking "finally, someone who gets it!" - these hooks are your golden ticket to content that gets viewed and remembered. (Psst, I used one of the hook tips, guess which one it is🧐)
Share your thoughts with us 👇Which hook format do you find most effective for your social media posts? |
WHAT WE ARE LISTENING TO
🎙MARKETING SCHOOL
In this episode, Eric Siu and Neil Patel explore the impact of AI on marketing. They discuss the generational divide in AI adoption and the challenges it presents.
The duo also tackles the ever-changing nature of marketing algorithms. They emphasize the importance of adaptability in a landscape where visibility can fluctuate rapidly.
In an interesting move, Perplexity aired ads during Monday Night Football. This decision raises questions about the effectiveness of traditional advertising channels for tech companies.
Editorial
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