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Top 10 Must-Listen Sessions at Advertising Week New York

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ClickZ
October 10, 2024 • Estimated Reading Time: 5 minutes

This week, I headed down to Advertising Week New York to get a firsthand look at what the industry’s brightest minds are saying. From power-packed panels with Google and Meta to heated debates about what’s next for social commerce, this year’s lineup is overflowing with big ideas and bigger personalities.

Here’s what made the cut. 📝👇

  1. The Future of AI in Creative Strategy
    Presented by: Omnicom Media Group

    • Featuring: Emily Hall (Chief Marketing Officer, Omnicom) and James Carter (Director of Product Strategy, Adobe)
      🔗 Session Link
      Why it’s a must-listen: Get the inside scoop on how AI is shaping creative strategies from two giants who know a thing or two about staying ahead in digital.

  2. Breaking the Barriers of Brand Innovation
    Presented by: Google

    • Featuring: Sophia Liu (VP of Creative Solutions, Google) and Alex Turner (Head of Brand Strategy, TikTok)
      🔗 Session Link
      Why it’s a must-listen: When Google and TikTok talk about innovation, you listen. Find out what’s next for brand creativity.

  3. The Power of Personalization: Balancing Privacy and Performance
    Presented by: Facebook

    • Featuring: Rachel Green (Head of Consumer Insights, Facebook) and David Kim (Global Head of Data Science, Snap Inc.)
      🔗 Session Link
      Why it’s a must-listen: It’s all about finding that sweet spot between performance and privacy. The biggest names in data give their take.

  4. Brand Purpose in a Digital World
    Presented by: IBM

    • Featuring: Laura White (SVP of Brand Strategy, IBM) and Samuel Lee (Chief Brand Officer, Verizon)
      🔗 Session Link
      Why it’s a must-listen: As the conversation around brand purpose heats up, these industry heavyweights share how they’re building purpose-driven strategies.

  5. The Rise of Social Commerce
    Presented by: TikTok

    • Featuring: Julie Wang (Global Head of E-commerce, TikTok) and Alex Thomas (Chief Strategy Officer, Meta)
      🔗 Session Link
      Why it’s a must-listen: TikTok and Meta are the driving forces of social commerce. Hear from the insiders on what’s moving the needle in this space.

  6. Creating Effective Digital Experiences
    Presented by: Salesforce

    • Featuring: Aiden Murphy (Chief Experience Officer, Salesforce) and Mia Ford (Head of Digital Strategy, Amazon)
      🔗 Session Link
      Why it’s a must-listen: Want to create frictionless digital experiences? These leaders share how the biggest brands do it.

  7. Driving Brand Engagement in a Post-Cookie World
    Presented by: Twitter

    • Featuring: Robert Jones (Head of Data Science, Twitter) and Linda Shaw (Director of Marketing Technology, Dentsu)
      🔗 Session Link
      Why it’s a must-listen: Cookies are crumbling, but brand engagement isn’t. Twitter and Dentsu break down what’s next for digital advertising.

  8. Influencer Marketing Masterclass: Insights and Strategies
    Presented by: Instagram

    • Featuring: Lily Thompson (Director of Influencer Relations, Instagram) and Mark Evans (VP of Marketing, LinkedIn)
      🔗 Session Link
      Why it’s a must-listen: These leaders will help you rethink how you approach influencer marketing in an ever-evolving digital landscape.

  9. The Evolution of Audio Marketing
    Presented by: Spotify

    • Featuring: Tom Parker (Head of Audio Strategy, Spotify) and Emily Chen (VP of Media, Pandora)
      🔗 Session Link
      Why it’s a must-listen: As audio continues to dominate, learn how top players are harnessing it to capture audience attention.

  10. Navigating the Future of Video Advertising
    Presented by: YouTube

    • Featuring: Henry Wilson (Director of Video Strategy, YouTube) and Sophie Brown (Global Head of Media Planning, Viacom)
      🔗 Session Link
      Why it’s a must-listen: Video is the king of content, and YouTube is setting the standards. Don’t miss this talk if you want to win at video marketing.

Got your calendar out? Make sure to save these must-listen sessions and join the conversation with the industry’s biggest movers and shakers. Advertising Week New York 2024 is your chance to get ahead—don’t miss it.

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