2019 B2B Marketing Trends: Insights from the Frontlines

B2B marketers live in a rapidly changing world ruled by customer personalization. It’s no longer enough to meet the needs of your customers – that would be too simple. Marketers have to anticipate their needs before any purchasing actually takes place.

To fully understanding these transformations affecting today’s B2B marketers, Salesforce Pardot has researched industry wide trends moving into 2019.

This whitepaper serves as a guide to understanding:

• The keys to unlocking increased customer personalization
• The necessary alignment between marketing and sales to drive B2B buyer engagement
• Leveraging Account-Based Marketing
• AI, VR, and AR marketing implications