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Social Media MarketingSocial Media Marketing
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Every brand needs a Sha’Carri Richardson

Every brand needs a Sha’Carri Richardson

Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.

Rachael Kennedy
Rachael Kennedy
Advertising & PromotionAdvertising & Promotion
Analyzing the Success of Michael's CeraVe Super Bowl Commercial

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.

ClickZ
ClickZ
AI and InnovationAI and Innovation
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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.

Aaran Fronda
Aaran Fronda
ReportReport
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Engagement To Empowerment - Winning in Today's Experience Economy

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE
MERKLE

Archive

NewslettersNewsletters
Best Marketing Campaigns in 2024

Best Marketing Campaigns in 2024

PLUS: Steven Bartlett's "Wallpaper Test"

Zihan Lyu
Zihan Lyu
StrategyStrategy
How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty

ClickZ
ClickZ
NewslettersNewsletters
The Great Loyalty Paradox

The Great Loyalty Paradox

PLUS: Content strategies for six social media platforms

Zihan Lyu
Zihan Lyu
StrategyStrategy
The Great Loyalty Paradox

The Great Loyalty Paradox

Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement.

ClickZ
ClickZ
NewslettersNewsletters
🛒 Disney execs share how holiday marketing campaigns are evolving

🛒 Disney execs share how holiday marketing campaigns are evolving

PLUS: 5 fundamentals of SEO

Zihan Lyu
Zihan Lyu
Event HighlightsEvent Highlights
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Insights from Advertising Week NYC 2024

Insights from Advertising Week NYC 2024

Balancing Fame and Flow in a Post-Privacy Landscape

ClickZ
ClickZ
Digital MarketingDigital Marketing
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The Rise of Nostalgia Marketing

The Rise of Nostalgia Marketing

Learn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consumer engagement and loyalty.

ClickZ
ClickZ
Digital MarketingDigital Marketing
How Attention Metrics are Redefining Success in Digital Marketing

How Attention Metrics are Redefining Success in Digital Marketing

Marketers must adapt strategies to focus on quality interactions over mere exposure in the digital age.

ClickZ
ClickZ
NewslettersNewsletters
🗽 Adweek NY 2024: Top 10 Sessions

🗽 Adweek NY 2024: Top 10 Sessions

PLUS: 4 pillars of product marketing metrics

Zihan Lyu
Zihan Lyu
NewsNews
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Is on-brand becoming oh-so-bland?

Is on-brand becoming oh-so-bland?

Frontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding

ClickZ
ClickZ
Event HighlightsEvent Highlights
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Top 10 Must-Listen Sessions at Advertising Week New York

Top 10 Must-Listen Sessions at Advertising Week New York

ClickZ
ClickZ
NewslettersNewsletters
🍕 Pizza as a currency

🍕 Pizza as a currency

PLUS: Why aren't we more creative in Marketing?

Zihan Lyu
Zihan Lyu