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    98% of CMOs Say They're Using AI. Less Than a Third Are Getting Results.
    AI in marketing

    98% of CMOs Say They're Using AI. Less Than a Third Are Getting Results.

    4d ClickZ

    98% of CMOs Say They're Using AI. Less Than a Thir...

    Almost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts the split in stark terms: 9...

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    AppsFlyer's Elissa Brown on Why Measurement Silos Cost More Than Bad Data
    Leadership Q&A

    AppsFlyer's Elissa Brown on Why Measurement Silos Cost More Than Bad Data

    1w ClickZ

    AppsFlyer's Elissa Brown on Why Measurement Silos ...

    Every eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...

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    From Dresses to Data: David's Bridal Reinvents Itself as a Platform
    Event Insights

    From Dresses to Data: David's Bridal Reinvents Itself as a Platform

    2w Zihan Lyu

    From Dresses to Data: David's Bridal Reinvents Its...

    A bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...

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    Furniture.com's Alex Seaman on Building a Decision Layer, Not a Marketplace
    eTail Palm Springs 2026

    Furniture.com's Alex Seaman on Building a Decision Layer, Not a Marketplace

    3w ClickZ

    Furniture.com's Alex Seaman on Building a Decision...

    Buying furniture is one of the most emotionally loaded, logistically complicated purchases a person makes. It’s highly considered and the stakes...

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    How Bombas Keeps Its Mission Intact as It Moves into Mainstream Retail
    eTail Palm Springs 2026

    How Bombas Keeps Its Mission Intact as It Moves into Mainstream Retail

    1m ClickZ

    How Bombas Keeps Its Mission Intact as It Moves in...

    Most brands that talk about purpose treat it as a channel. A campaign lever. Something to activate when the quarterly numbers need a story. The result...

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    Culture Is a Lead Indicator of Revenue. Sarah Engel Has the Numbers to Prove It.
    Leadership Q&A

    Culture Is a Lead Indicator of Revenue. Sarah Engel Has the Numbers to Prov...

    1m ClickZ

    Culture Is a Lead Indicator of Revenue. Sarah Enge...

    Sarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...

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