About us
About us
Where marketing leaders learn how measurement shapes decisions
ClickZ is a digital publication for marketing leaders who want to learn how measurement shapes decisions and success. We help CMOs, growth leaders and senior practitioners show the value of marketing and earn more influence in the room.
We have reported on digital marketing since 1997. Today measurement is our focus, and we cover the wider marketing it informs, from brand and creative to performance, retail media and commerce.
What we cover
- How brands measure performance, including attribution, incrementality, mix modeling and the gap between platform-reported and actual results
- How teams decide where to invest across brand, creative, performance, affiliate and influencer marketing
- Retail and commerce marketing, including retail media and marketplaces
- How AI, search and ad platform changes affect planning and results
- How marketing leaders build teams, explain results to finance and earn influence
What you’ll find
- Leadership Q&As with brand and marketing leaders on the decisions they are defending
- Event coverage from major retail and commerce events, including session recaps, interviews recorded on site and follow-up analysis
- Explainers that answer one question at a time, in plain language
- News and analysis on wider industry
- Free tools, including our CPM calculator, built around the questions marketers ask every day
How we work
ClickZ is independent, and our editors decide what we cover. An editor reviews contributor article and company announcement before it goes live, and we label each one so you can see what you are reading.
How we publish
- On site: Interviews, event coverage, explainers and analysis that unpack the “why” behind the news
- In your inbox: A weekly newsletter with the most useful stories of the week, plus editor commentary
- On social: LinkedIn and YouTube for interviews and fast takes on marketing, ad platforms and AI
Whether you are preparing for a budget review or explaining a number to your CFO, each piece aims to give you clarity, context and next steps.
Work with us
ClickZ is built with and for the marketing community.