Submit an article or news tip

ClickZ is the media platform for marketing leaders to learn how measurement shapes decisions and success, so they can show the value of marketing and earn more influence in the room. We invite guest authors and regular contributors who have a clear point of view and the evidence to back it up.

If you work at a brand, an agency, a platform or a consultancy, we’d like to hear from you. Send your pitch or draft to editorial@clickz.com. We read every submission and reply to those with potential for publication, but we can’t guarantee that every piece will run.

What we publish

We write for marketing leaders and decision-makers who need to make, and defend, decisions with better evidence. Measurement sits at the center of what we do, and we cover the wider marketing it informs. A useful test: does your piece help a marketing leader decide where to invest, or show what marketing delivers?

Topics that fit include:

• how brands measure performance, including attribution, incrementality, mix modeling and platform-reported results
• how teams decide where to invest across brand, creative, performance, affiliate and influencer marketing, etc
• retail and commerce marketing, including retail media and marketplaces
• how AI, search and ad platform changes affect planning and results
• how marketing leaders build teams, explain results to finance and earn influence

Our tone is smart, analytical and data-led, but conversational. We keep it honest and we’re happy to question the norm.

Pieces we want

• Case studies. The approach or technology a brand used, the decision it informed and the outcome. Agencies, platforms and technology providers are welcome with a named client. 850 to 1,000 words.
• In-depth analysis. A close look at a channel, method or technology, with the latest data on whether it works.
• Practical guides. How to set something up, evaluate it or get more from it, written by people who do it. Platform teams can share best practice that helps marketers plan or read their results.
• Strategy and leadership. High-level advice that changed how you do your job, or how your business runs.

Before you send: the checklist

1. It helps marketing leaders decide where to invest or shows what marketing delivers. Measurement, brand, creative, performance, retail media, commerce and leadership topics all fit.
2. It uses data and stats to support each point, and names the source.
3. It isn’t self-promotion or a product pitch. Your company can appear where it’s part of the case.
4. It has short paragraphs, has been spell-checked, and includes images where possible, ideally charts or graphs. Our standard image size is 1000 x 352 px. Other sizes are accepted, but please stay close to it.
5. It opens with a 35 to 50 word summary that will sit at the top of the piece, and the full article runs 750 to 1,400 words.

How it works

1. Email editorial@clickz.com with a short pitch (the argument, and why you’re the person to make it) or your full draft. Include your name, job title, company and a short bio.
   1. Subject line: Please begin your email subject with “CLICKZ SUBMISSION:” followed by your headline. Emails without it may be missed.
2. We reply with a steer on angle and length, usually within ten working days.
3. We edit, and you approve the final version before it goes live. It runs with your byline, photo and company.

News tips and announcements

For news tips, reports, data releases, and partnership news, email editorial@clickz.com and put the type of announcement in the subject line. An editor reviews company announcement before it publishes, and anything we run is clearly labeled.