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As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. This makes collaboration more difficult, and can result in less trustworthy data if the same information is stored in two places without an effective time-stamp to show which is more current.
Ways to optimize your e-commerce conversions includes customer retention, retaining a customer is five times cheaper than acquiring a new one. It’s not just about selling anymore; it’s about building a place for your customers to return to, again and again.
Some highlights of this report include: