The State of First Party Marketing

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data.

To better understand how this shift is impacting how marketers use and access data, Invoca surveyed 500 business-to-consumer marketers for The State of First-Party Data report.

The eBook also explores:

• How marketers use call tracking tools
• How marketers encounter a number of issues when using data to optimize ad performance
• How AI-powered tools make it easier for marketers to uncover patterns in data as well as successfully apply and analyze them